media

There are many psychological drivers that govern the way we share, says Natalie Nahai, aka The Web Psychologist. These subconscious principles can be useful in creating compelling content. Here, ahead of her appearance at Chinwag Psych, she examines three of the most effective:

Social Validation

Social validation refers to our desire to develop ‘meaningful social relationships, and retain a favourable self-concept’ [1].

Fashion conscious consumers know what they want, when they want it, be it high street or haute couture. Social Media has facilitated fashionista's with a hub for conversations now its up to the brand to listen. The question is who to listen to? Who has real influence?

Is it the obvious: editors, fashion bloggers and trendsetters or are there different tribes? Can new influence tools like PeerIndex, Klout or KRED unlock these groups or is it a case of knowing ‘who to know’?

Eulogised, mythologised and other -oligised, South by South West Interactive (SXSW) is hard to ignore, even if you're not a fan. Tens of thousands of delegates flock to Austin, Texas for five days of conference, networking and not to be forgotten the parties.

For the several thousand international delegates, the UK being the largest group, it can be a little daunting. The official schedule alone will take several hours to navigate. So, we've pulled together thirteen - it's lucky, right? - handy resources to help those intrepid travellers to Texas navigate SXSW.

Big data is big, obviously. It’s huge, in fact with the amount of information pouring out of social networks, ecommerce systems let alone those that run our ‘real lives’ the challenge of figuring out what’s happening is almost insurmountable.

This time last year we started to explore how the worlds of psychology, neuroscience and machine learning could help techno-numpties like me to apply some of this high-fallutin’ brain science to business. From influence to behaviour to understanding emotions, there’s plenty to take on board.

Chinwag Psych was born, bringing together the leaders in this emerging world where academia and business combine in large part powered by digital and social media.

Monday's talk, Inside the Firewall Revisited, was a follow-up to our February session which looked at the future of the modern workplace. What happens when the behaviours and technologies of the social web start to permeate the insides of our organisations?

Whether you call it social business or Enterprise 2.0, the changes inside the firewall provide some of the biggest opportunities for organisations, and some of the trickiest challenges.

The enormous growth of the social web has led many companies to embrace it as part of their marketing communications activity.

Far fewer have recognised the threats and embraced the opportunities it provides for corporate relations and public affairs.