media

media

SMW REWIND: Why You Don’t Need a Social Media Strategy [VIDEO]

Chris Heffer on "Why You Don't Need a Social Media Strategy"

Ever wondered why social media never returns as much benefit as you would like? Want to figure out how to get more people to buy in to social? In this session, hosted at Facebook, Chris Heffer from SAP takes a look at social from a different perspective and gives some ideas how to make social more successful in your business.

// more

4 February 2013 by Rebecca Rosman

Internet Leaders Dinner: Living in a Mobile, Ever-Connected World with Shop Direct

Since Jonathan joined Shop Direct Group, online sales have grown to 75% of the company’s revenue. In the last year alone, traffic to the Group’s mobile sites has increased by 250% and 20% of all online transactions are now completed via mobile devices.

// more

Date: 6 March 2013
Location: Elysee Restaurant, UK

SES London 2013

Search Engine Watch and ClickZ are delighted to host the 14th annual SES London—Europe's leading digital marketing event. Covering the latest trends and challenges facing the online marketing industry, SES London provides guidance from leading experts on Search, Social Media, Display, Mobile, Email and more.

// more

Date: 18 February 2013
Location: Queen Elizabeth II Conference Centre, UK

Editions: (Re)Branding in the Digital Age

EDITD know the secret to a good evening: Johnnie Walker. Well that and an eclectic crowd sparking insightful debate about (Re)Branding in the Digital Age. 

First up was keynote speaker Henry Holland. Not one to shy away from Twitter - 235,061 followers - his take on social media is simple; use it to show the brand’s personality. Promotion comes once trust is gained.

// more

29 January 2013 by Chinwag Team

The Agony & The Ecstasy of Steve Jobs

“Anyone with a cellphone and a moral centre should see this show.” Charles Isherwood, New York Times “I will never be the same after seeing that show.” Steve Wozniak (Apple co-founder)

// more

Date: 5 February 2013
Location: WATERLOO EAST THEATRE, UK

CIPR: Social Media Evening - Google + and Author Rank

£10+ VAT = £12 for tickets for non members and members of the CIPR

// more

Date: 21 February 2013
Location: CIPR, UK

CIPR: Social Media Evening - Measurement and Evaluation

Tickets are £10 + VAT = £12 for both members and non members of the CIPR

// more

Date: 31 January 2013
Location: CIPR, UK

Hitting the Mark Email Marketing Seminar - February

We will take a look at engagement metrics that will show you how to target your very best customers, convert your very hottest prospects and reactivate contacts you thought you had lost for good. Learn how to automate a process to clean and purge your email database to create a lean, mean, revenue-driving machine.

// more

Date: 14 February 2013
Location: Adam street members club, UK

Hitting the Mark Email Marketing Seminar - Manchester - February

We will take a look at engagement metrics that will show you how to target your very best customers, convert your very hottest prospects and reactivate contacts you thought you had lost for good. Learn how to automate a process to clean and purge your email database to create a lean, mean, revenue-driving machine.

// more

Date: 6 February 2013
Location: Onthe7thFloor, UK

Hitting the Mark Email Marketing Seminar - January

We will take a look at engagement metrics that will show you how to target your very best customers, convert your very hottest prospects and reactivate contacts you thought you had lost for good. Learn how to automate a process to clean and purge your email database to create a lean, mean, revenue-driving machine.

// more

Date: 29 January 2013
Location: Adam street, UK

Are you Taking it Personally? The Reality of Personalisation and Relevance for Retailers

Attend this event and we will answer your questions on this fragmented yet critical business issue. This event is for Brands, Retailers & Agencies working directly with Ecommerce clients. Please note this event is invitation only, however, if you fit the criteria please feel free to apply for a delegate place.

// more

Date: 13 February 2013
Location: Cavendish Club, UK

Digital Innovation in TV: Exclusive Networking Event

IC tomorrow, in association with Robot Corp, is excited to bring you a speed-networking event that will offer digital startups the opportunity to meet the UK’s leaders in the TV industry. The event will take place on Weds 20 Feb at 5pm at The Hospital Club, and will focus on connecting leading TV companies with talented digital innovators.

// more

Date: 20 February 2013
Location: The Hospital Club, UK

Referee! Sport tackles Social Media

The news that footballer Marvin Sordell has sought treatment for Twitter addiction has kickstarted a new debate about sport and social media.

Plenty of ink has been spilled, with The Guardian’s Barney Ronay asking why 140-characters holds such a fatal attraction.

One thing is certain: it’s a mass affliction. In a minority of cases, such as Marvin Sordell’s, additional factors are likely to be in play, separating the “normal” obsession the rest of us are avidly and cheerfully pursuing.

// more

15 January 2013 by Verity Hosken

#KittenCamp

#KittenCamp is a meme-meet-up for web-loving ad industry folk and publishers to chat memes, drink (FREE) beer and share some kitten love.

// more

Date: 11 February 2013
Location: Barrio Central, UK

The Crux of it: Exploring the Importance of Strategy in Content Marketing

Banned Books Display by covs97

Content marketing is fast becoming an integral part of the marketing mix, providing a dynamic channel from which brands, publishers and agencies can drive awareness and customer engagement to create a deeper relationship with consumers.

In fact, research from Outbrain reveals that more than 90% of respondents predict that content marketing will increase in importance for them over the next 12 months. The research, based on a survey of more than 1,300 digital marketing professionals examined the strategies, objectives, and challenges that marketers are currently facing.

// more

10 January 2013 by Stephanie Himoff