Writing and Subbing for the Web

Practical hands on sessions will enable delegates to deconstruct home pages and articles, to analyse and evaluate different structures and writing styles, and to create their own blueprints for effective writing for the web.

Suitable for: Journalists making the shift to online. The course highlights the difference between print and online with emphasis on the unique online skills and how journalists can make the most of writing for a new media environment.

Course content:
• what makes the web experience different?
• know who you’re writing for
• language and tone
• the basics of usability
• what makes a good home page?
• effective article formats for the web
• creating user generated content
• enhancing the user experience
• what you need to understand about the technology to be an editor online
• heads, sells, intros and subbing tips

For more information and to register for the course visit here.