IAB: Engage for Search

Event Info

Description

Search still holds the lions share of online adspend, is continuing to grow and will hold its own in the current economic climate.

Moving on from our previous search conference, this half day session aims to take search to the next level, helping marketers to achieve an even better return on investment. During the course of the morning we will hear from thought-leaders, including members of the IAB’s Search Council, in the market, discussing key case studies where search has had a real impact on businesses.

We will focus on search engine optimisation (natural search), paid search and the secrets of the bid process, video, sound and images in search, location and targeting and also how search is now an extension of your web presence, not just a gateway. On top of this we will also be highlighting the significance of mobile as an effective search tool, and how it is relevant to the market today.

• marketing
• search
• events

• iab

Organiser