Media Summit NY 2009

Event Info

Wed 18 - Thu 19 Mar, 2009 from 12:00am - 12:00am

McGraw-Hill Building

49th St. & 6th Ave.

New York, US

Cost: $875 (All-Access Registration), $465 (Academic Registration)

The 2009, Media Summit New York is the Premier International Conference on Media, Broadband, Advertising, Television, Cable & Satellite, Mobile, Publishing, Radio, Magazines, News & Print Media and Marketing

Wednesday, March 18th, 2009
Media Summit SuperSessions
8:15 AM
Registration Open

9:00 AM
Welcome & Introduction

9:15 AM – 10:15 AM
Keynote Speaker

10:45 AM - Noon
Session A:
The Changing Face of Media and News: The Power, The Influence, The Challenge of the Economy and Social Change
Session B:
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms

12:30 PM - 1:45 PM
Session A:
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
Session B:
Social Media Economy: The Content, Personalization, Lifestyle and Advertising Ecosystem

2:15 PM - 3:30 PM
Session A:
Next Wave Advertising and Branding: The Future of Global Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Session B:
The Television Ecosystem: Cable, Telco, Broadband, Mobile, Satellite - Defining the Future of Entertainment and Communications

3:45 PM - 5:00 PM
Keynote Roundtable State of the Industry - Probing the Future of the Media, Entertainment, Advertising & Technology Industries

Wednesday Workshops, March 18th
Day Long Strategic Track
The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications
10:45 AM - Noon
Session A:
Widgets as a Platform: Content, Commerce, Communications
12:30 PM - 1:45 PM
Session B:
Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media
2:15 PM - 3:30 PM
Session C:
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale

Wednesday, March 18th - The Dinners
Hosted Events
A) Evening Dinner
Advertising Next Dinner
B) Evening Dinner
The Social Media Dinner
C) Evening Dinner
The Widget as a Platform Dinner

Thursday, March 19, 2009
9:00 AM
Summit Welcome and Introduction

9:15 AM - 10:15 AM
Keynote Speaker

10:45 AM - Noon
Session A:
Media, Entertainment, Technology and Money: Funds, Mergers, Acquisitions, Takeovers and Targets
Session B:
Publishing - News Media 2.0: Re-Imagining of News Media, the Newspaper and Magazine Industries: Broadband, Mobile, UGM, IPTV and Advertising

12:30 PM - 1:45 PM
Session A:
The Mobile Platform 2.0: Establishing the Personalized Video, Music, and Communications Experience
Session B:
Movies and TV Programming to the Consumer – All Video All the Time: Broadband, ITV, DVD & Mobile

2:15 PM - 3:30 PM
Session A:
Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content
Session B:
Future Media: Applications & Devices – Reimagining a Broadband and Mobile Universe

3:45 PM - 5:00 PM
Session A:
Strategic Relationships: Broadband, TV and Advertising – New Content, New Platforms, New Technologies
Session B:
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach

Thursday, March 19th
Day Long Strategic Track
The Future of Advertising Track
10:45 AM - Noon
Session A:
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
12:30 PM - 1:45 PM
Session B:
The Next Frontier in Broadband Video Advertising: HD and Live
2:15 PM - 3:30 PM
Session C:
Advertising NEXT: Social Networks, User Generated Video, Blogs, IMs, Podcasts, Broadband and Mobile

5:00 PM - End of Day