B2B Engagement Email Marketing

Event Info

Thu 1 Oct, 2009 from 8:30am - 3:15pm
Bloomsbury Hotel
16-22 Great Russell Street
London, WC1B 3NN, UK (Map)
Cost: £225 (members), £295 (non-members), charity discount see website


Business marketers often face even more daunting challenges than consumer marketers, and B2B buyers now have more information power than ever before.

What are the implications for marketers seeking to generate new leads and drive greater engagement with prospects?

Right now, companies are under huge pressure than to win new sales. Getting your B2B email marketing strategies and campaign right first time is therefore essential.

If you are involved in the B2B marketplace this conference is for you.

At this conference learn how to:

  • improve overall engagement with your potential buyers
  • optimise your inbox placement rates
  • maximise your response rates
  • know your legal requirements


09.30 Registration and refreshments

10.00 Welcome from chair

Joel Harrison, Editor, B2B Magazine

10.10 Keynote address: Dialogue Marketing = an apporach to increasing B2B buyer engagement

Adam Needles, Director, Field Marketing - Engage B2B, Silverpop

11.10 Morning refreshments

11.30 Legal issues

Stephen Groom, Head of Marketing and Privacy Law, Osborne Clarke

12.10 Panel session

12.50 Lunch

13.40 B2B email deliverability issues: What you don't know could cost you

Guy Shelton, VP European Service and Sales, Return Path

14.20 Pan-European campaigns

Tamara Gielen, Consultant

14.50 Afternoon refreshments

15.10 Best practice panel

Denise Cox, Email Newsletter Specialist, Newsweaver; Kath Pay, Managing Director, eInsight; Dela Quist, CEO, Alchemy Worx

16.10 Closing remarks from the chair

16.15 End


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