Connect with User-generated Content
Event Info
Description
User-generated content has disrupted business as usual. The current economy is asking everyone to do more with less, while today's digital environment is providing new opportunities to create unique products and services. Customers are marketers, new distribution models replace the traditional, and businesses everywhere are forced to rethink their revenue models.
Following the success of mediabistro's first UGCX in San Jose last February, the fall 2009 conference will uncover the best places to target and maximize content, optimize customer data, and generate revenue as the big shift in media continues to take shape.
- Business: The New Ecosystem
Leading companies are expanding their business model to incorporate customer feedback in a collaborative system that deepens engagement and promotes transparency. Learn the best ways to incorporate the customer into your business plan to positively affect bottom line revenue.
- Data: Connection Points
As people become more selective about the content they consume, how can you develop a marketing strategy to deliver targeted, better content? Discover how to aggregate, analyze, and organize data to provide a better brand experience to customers and partners.
- Marketing: Voice (or, megaphone) of the Customer
Through social media, customers provide powerful feedback that can make or break a brand. Reviews are peer to peer, no longer controlled by the marketing department. Learn how businesses and individuals can harness and take advantage of the powerful voice of the customer.
- Content: Produce, publish, distribute
Technology has provided new ways for content to be consumed and produced. Media content creators, designers, entrepreneurs, and business leaders can now push content through multiple platforms. This session will take a look at content production and consumption, and emerging media revenue models.
