eMetrics Marketing Optimization Summit, Washington DC, 2009

Event Info

Mon 19 - Fri 23 Oct, 2009 from 8:00am - 5:00pm
Hilton Alexandria Mark Center
5000 Seminary Road
Alexandria, 22311, US (Map)
Cost: See website (grant-funding available for UK companies)


The Art and Science of Digital Marketing Management

Marketing Optimization:
Tools and techniques to streamline customer acquisition, conversion and retention to
Make More, Spend Less and Increase Customer Satisfaction

Expo Grants

eMetrics Marketing Optimization Summit, Washington DC is part of the Tradeshow Access Programme providing grants for UK-headquartered digital SMEs to exhibit. For more information, see Expo Grants.

Keynote Speakers

Theresa KushnerTheresa Kushner, Director of Customer Intelligence, Cisco
Leveraging Customer Data for the Customer Instead of About the Customer

Lizzie Schreier

Lizzie Schreier, Senior Internet Marketing Manager, Allstate
Business Optimization - A Study in Change Management at Allstate

Chris JohannessenChris Johannessen, Product Manager, Analytics Solutions, NBCU MediaWorks
Blandon Casenave, Director, Digital Research, NBC Universal
Chasing the Edge of Digital Metrics at NBC Universal

The eMetrics Marketing Optimization Summit continues the industry dialogue by bringing together senior marketing executives, focused technologists, software and service vendors and members of the press to address the most pressing issue of our time: Making the most of what you already have.

Profit from eight years of learning:

  • Confirm your most valuable customers
  • Calculate the ROI of behavioral targeting
  • Use web intelligence help you run your company
  • Get the most out of marketing with the least investment
  • Discover the best tools and techniques for optimizing digital marketing

Get questions answered:

  • How do you establish a marketing metrics baseline?
  • How do you correlate offline and online measurements?
  • How do you connect customer satisfaction data with customer behavior data?
  • How do you compare online to other channels of acquisition and distribution?
  • How do you change a corporate culture to embrace marketing experimentation?

Come with a list of problems to solve
Share insights with the best minds in marketing
Share hands-on experience with peers

This is not about what works best - but how to measure what works best.

  • Your company is unique.
  • Your website is unique.
  • Your results will be unique as well.

You don't need a fish, you need to learn to fish.

You don't need to know which creating campaign worked best.

You need to learn how to test campaigns to identify the best use of resources.

This year, above all, you cannot afford to miss the very latest in how to:

  • Optimize Your Tactical Programs and Tools
  • Optimize Your Marketing Intelligence through Integration
  • Optimize Your B to B and Considered Decision Marketing
  • Optimize Your Website with tested tools and techniques
  • Optimize Your Government and Nonprofit Websites
  • Optimize Your Social Media Marketing Programs
  • Optimize Your Advertising Spend
  • Optimize Your Marketing Career
  • Optimize Your Business

Includes, Bring the Boss Day, Designed for more senior executives who must manage digital marketing, keep an eye on the latest trends and get the most from analytics investments. See full details here.

From marketing vision and strategy to the testing and tools that make it all work, the eMetrics Marketing Optimization Summit remains the only place where you and your team can find exactly what you need to know right now.

Here's what others have said: Past Attendees Comments


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