Find, Pitch & Close: The Art of Securing Investment

Event Info

Mon 19 Apr, 2010 at 2:00pm
Engineering Front Building
Gower Street, UCL Advances
London, WC1E 6BT, UK (Map)
Cost: £70+VAT (Early-bird), £95+VAT (Entrepreneurs), £45+VAT (Students)


Doug Richard’s School for Startups

Find, Pitch & Close: The Art of Securing Investment 

In partnership with UCL Advances and sponsored by O2.

  • UCL Advances, Engineering Front Building, Gower Street, London, WC1E 6BT
  • Monday 19th April 2010
  • Registration 14:00hrs / Starts 15:00hrs

Summary Doug Richard, serial entrepreneur and original BBC2 Dragon, moves ahead with his ambitious plan to fast-track entrepreneurs and business owners onto the road of success.  

Following the huge success of our seminars around the UK, Doug and the School for Startups team are presenting at University College London. A must-attend event for any budding entrepreneur, " Find, Pitch & Close: The Art of Securing Investment " is hosted personally by Doug Richard and is a cornerstone of the School for Startups curriculum. 

School for Startups is the UK's premier provider of business training and tuition. The fully interactive seminars incorporate ‘live’ on the day delegate case studies, video examples, lectures, interactive discussions and Q&A sessions. Doug’s teaches participants the skills and techniques they need to market and sell products and services via the internet. Doug is a humorously entertaining host and you will leave this event not only with new skills and insights, but with a renewed passion for your business. 

Event Details  

The seminar will cover 3 hours of sessions and Q&A; followed by a live and interactive 60-minute Dragon's Den style "entrepreneur surgery" global S4Stv webcast. As an attendee you will have the opportunity to ask Doug and our Featured Entrepreneurs questions - and participate as international viewers contribute ideas via the live chat-room! 

At “Find, Pitch & Close” you will learn: 

The answers to all the key questions every entrepreneur must be able to answer when considering seeking investment: 
• How to know when you’re ready for money 
• Where to find investors 
• How to interview an investor 
• How to create the perfect pitch 
• How to increase your value to investors so you can cut the best deal 
• 3 things to avoid in any investment 

Who should attend? 

• Owners & managers of growing businesses 
• People thinking about starting a business 
• Business, Marketing and MA students 
• Pros interested in understanding financing better 

What’s included? 

• 5 hours of business tuition with one of the UK's leading entrepreneurs 
• Access to online resources and materials, including membership of VentureNavigator 
• Accreditation as a Graduate of School for Startups (web-badge) 
• Free refreshments throughout the afternoon, followed by an evening drinks reception 

Ticket Prices 

Early Bird Discount (ends at 6pm on Wednesday the 24th of March): £70.00 + VAT

Standard Entrepreneurs Ticket:  £95.00 + VAT

Student Ticket: £45 + VAT 

Ticket booking link for the full event:

Ticket booking link for the free S4Stv broadcast: 


You are guaranteed to leave this event buzzing with new ideas, enthusiasm and energy!

For further information on all School for Startups events visit:  

Biography: Doug Richard  

Doug's expertise is backed by some very impressive credentials. A successful entrepreneur with over 20 years' experience in the development and leadership of technology and software ventures, Doug featured in the first two TV series of Dragon's Den. He is the Founder and Vice-Chairman of the Cambridge Angels (a network for private investors), Chairman and CEO of Trutap, Chairman of the Conservative Party Small Business Task Force, and non-executive director of Alert Me, Pearl Software and Beats Digital. Between 1996 and 2000 Doug was President and CEO of Micrografx, a US publicly quoted software company. Prior to that he also founded and subsequently sold two other companies: Visual Software and ITAL Computers. 

Doug holds a BA in Psychology from University of California at Berkeley and a Juris Doctor at the school of Law, University of California at Los Angeles. In 2006 Doug was an Honorary Recipient of The Queen's Award for Enterprise Promotion and in 2007 he became a fellow of the RSA. In 2009 Doug received an Honorary Degree and is now a Doctor of the University of Essex.  

Event Host & Delivery Partner – UCL Advances  

About UCL

Founded in 1826, UCL was the first English university established after Oxford and Cambridge, the first to admit students regardless of race, class, religion or gender, and the first to provide systematic teaching of law, architecture and medicine. UCL is the fourth-ranked university in the 2009 THES-QS World University Rankings.  

UCL alumni include Marie Stopes, Jonathan Dimbleby, Lord Woolf, Alexander Graham Bell, and members of the band Coldplay. UCL currently has over 12,000 undergraduate and 8,000 postgraduate students. Its annual income is over £600 million.

For more information see: 


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