Discover the future that Twitter holds for PR & Marketing
Event Info
Description
Join your fellow communications professionals at a dedicated Twitter conference for the PR industry. The will address the opportunities and challenges presented by the fast rise of this powerful new medium.
The programme is packed with the latest gamechanging thinking, revealing up-to-the-minute case studies from the brands and agencies that are pioneering Twitter communications.
You will take the following inspiration and insight from the day:
- Real-life case studies on how to integrate Twitter into current communications plans
- Twitter as a powerful journalist relationship tool
- Up-to-date tips and tricks for effectively engaging influential Twitter users
- How to guard and protect reputation online
- Detailed guidance on how to measure and evaluate Twitter activity”
Conference Speakers Include:
Robin Goad
– Research Director, Hitwise
1. The rise of Twitter use in the UK
Robin will
draw from Hitwise’s unique web traffic stats to offer insight into the growth
of Twitter in the UK,
in addition to information on the demographic breakdown of its users.
Detail
will also be provided on sites that Twitter drives most traffic to, with
specific insight into Twitter’s role in driving readership numbers on
traditional media sites.
Sophie
Brendel – Head of Digital Engagement
Paul Almond – Head of Digital Communications
2. Twitter & the BBC – connecting audiences and content
Many BBC programmes, presenters and journalists are present on Twitter, actively joining in discussions with audiences, providing information and updates, answering questions, and giving behind the scenes details as part of the BBC’s interaction with viewers and listeners around TV, radio and online content.
Sophie and Paul will outline some of the success stories and lessons learned, and discuss the impact and adoption of Twitter as a communications platform at the BBC.
Drew
Benvie, 33 Digital, Managing Director
3. Twitter & the PR industry. Nail in the coffin or silver bullet?
Twitter’s use as a communications tool is now mature, and it presents new opportunities to masters of the channel, especially in the PR industry.
Drew will outline the opportunity Twitter offers the PR mainstream to play a more strategic role within an organisation.
Ryan
Holmes – Chief Executive, Hootsuite, Andrew Walker – Co-Founder
Tweetminster & Anna Carlson – Senior Social Media Consultant, Nixon
McInnes
4. Measuring and evaluating Twitter activity
A panel discussion between two technical industry leaders and a specialist social media practitioner, offering detailed guidance on how best to measure and evaluate Twitter activity to demonstrate ROI.
From audience mapping, to sentiment measurement and campaign evaluation tools, the panel will guide you through the Twitter tools most useful to PRs.
Robin
Grant – Managing Director, wearesocial
5. Social media tsunami: surviving the deluge
When crises erupt, the new reality of real-time social media can be overwhelming. Robin Grant looks at where companies go wrong and how to get it right, using the recent examples of Nestle and Eurostar.
And more (see website).
