The Great Data Debate
Event Info
Description
The IAB B2B Council will be running a Webcast around the motion ‘The Great Data Debate: The Days of Buying/Renting Lists Are Dead’ with speakers from client, agency and data owner side as well as with the involvement of the chair of the IAB Lead Generation Council. Ask questions, participate in votes and learn what is working for other marketers.
Given the highly controversial topic it is a must see for those involved and interested in data buying/renting as well as lead generation from a B2B perspective!
The event is FREE to all, register for this complimentary webcast here.
Can’t make the date? Register to view the webcast on demand here.
Moderator:
Richard Robinson, Chair of the IAB Online B2B Marketing Council and Head of Business and Retail Markets at Google
Speakers:
For the motion:
- Edward Weatherall, Director at McDonald Butler Associates
Position: Buying email data as your first touch point with a customer is no longer effective in the long term. There are other tactics that are more effective and offer a better brand experiences. - Robin Caller, Chair of the IAB Online Lead Generation Council and CEO of Goallover
Against the motion:
- Diana Abebrese - Business Director at CNET Direct, part of CBS Interactive
Position: Renting data from a reputable 3rd party is an excellent first step to establishing a relationship with potential new customers. - Jorg Unger - Head of Business Intelligence, BrightTALK
Position: the days of buying lists are very much alive.
