IAB Engage 2010
Event Info
Description
Once again, we’ve lined up the biggest names in the business to inspire and entertain you, whilst sharing those trade secrets that only the industry’s definitive annual event can boast. With speakers including Yahoo!'s Carol Bartz, Spotify's Daniel Ek, YouTube's Bruce Daisley, researcher and broadcaster Dr Aleks Krotoski as well as comedian Jimmy Carr, we’ll leave our audience charged up and raring to go.
8:15-09:00
REGISTRATION
09:00-09:15
INTRODUCTION
Guy Phillipson, CEO, IAB
09:15-09.45
THE WEB IS BROKEN: SUPERCHARGE WITH SERENDIPITY
Aleks Krotoski, Researcher & Journalist
09.45-10.15
BRANDS NEED THE CREATIVE CANVAS OF DISPLAY ADVERTISING
Carol Bartz, President and CEO, Yahoo!
10:15-10:45
DELIVERING ON THE DIGITAL PROMISE
Dr Qi Lu, President Online Services Division, Microsoft
10:45-11:15
BREAK
11:15-11:45
THE MOBILE INJECTION: HOW TO GIVE YOUR BRAND A BOOST THROUGH MOBILE ADVERTISING AND CREATIVITY
Scott Seaborn, Head of Mobile Tecnologies, Ogilvy Group UK
11:45-12.15
LEAGUE OF EXTRAORDINARY INSIGHTS - THE JOURNEY OF ORDINARY DAVE
Kieron Matthews, Marketing Director & Tim Elkington, Head of Research, IAB
12.15-12.45
SUPERCHARGE YOUR BRAND ONLINE - THE SURVIVAL OF THE FITTEST
Competing:
- Social Media – Iain MacMillan, Founder, RMM & Tom Ollerton, Senior Marketing Manager, Skive
- In-game Advertising – Josh Graff, Senior Director, Business Development & EMEA/APAC Media Sales, Electronic Arts (EA)
- Performance Marketing – Matt Bailey, Managing Director, Performance Mash
- Targeting – Stuart Colman, Managing Director, AudienceScience
Judging:
- Dominic Allon, Agency Leader, Google UK
- Tim Hussain, Head of Mobile & Video Advertising, BSkyB
- Justin Pearse, Editor, NMA
12:45-14:00
LUNCH
14:00-14:30
14:00-14:30 | BRAND RELATIONSHIPS; TO AFFINITY AND BEYOND
Richard Eyre, Chairman, IAB
14:30-15.00
CONSUMER IS BOSS
Roisin Donnelly, Corporate Marketing Director and Head of Marketing, Procter & Gamble UK
15:00-15.30
THE IMPORTANCE OF BRANDS - INTERVIEW
Daniel Ek, Serial Entrepreneur and Founder of Spotify
15:30-16:00
BREAK
16:00-16:30
POWER UP WITH VIDEO
Bruce Daisley, Leader - YouTube & Display, YouTube
16:30-17:00
FIRESIDE CHAT
Jimmy Carr
17:00-19:00
DRINKS SPONSORED BY TELEGRAPH MEDIA GROUP
