spotify

Youth Marketing Strategy (21st June 2012) is the industry summit that brings together the best minds, top brands and edgiest agencies involved in the fast-moving world of youth marketing.

Latest insights and experiences are shared, fresh ideas are discussed and invaluable new connections are made. If 16-24s are your target audience, this event can not be missed.

We're delighted the organisers have offered 3 lucky Chinwaggers the chance to win a free conference ticket worth £695.00.

"Spotify Paid Lady Gaga $167 For 1,000,000 Plays"

This headline showed the “dark side” of music streaming start up, Spotify. Critics were in awe about how little artists were being paid for their hard work. Despite the short lived pleas from Spotify that they paid more per play people focused on this number, as if it was a bad thing.

Paying an artist less than 1p per play sounds like a raw deal, until you remember Spotify is a marketing platform. Spotify is designed as a service for people to listen to their favourite tracks cheaply. Why does this benefit the artist? Because if you love their music, you’ll go to the show, get the t-shirt and support the live scene.

Win a much sought-after ticket to this year's IAB Engage conference. The theme of Engage 2010 is Supercharge Your Brand.

Join an audience of 600 smart-talking, quick-thinking marketers to watch presentations from industry leaders including Yahoo!'s Carol Bartz, Spotify's Daniel Ek, YouTube's Bruce Daisley, researcher and broadcaster Dr Aleks Krotoski and comedian Jimmy Carr amongst a glittering array of speakers.

To win a ticket, just send fill out the form below and you could be the lucky recipient of a ticket to IAB Engage 2010. Or if you can't wait (and tickets are almost out), why not book now?

It's a lot easier to broaden our musical horizons these days. With P2P file sharing, music streaming sites and song download services sky rocketing, the way we listen to and consume music has changed beyond all recognition.

But in perilous times like these is the ad-funded music model really viable? Or are modern day music fans simply looters in disguise?

In July of this year we held our Chinwag Live: Music who pays the piper event, debating all of the above and more.

Our friends at The Glasshouse are running a competition in the run-up to their Pop Idols event on Thursday where Daniel EK, Spotify's CEO will talk about his experiences as an entrepreneur.

They have  thrown down the gauntlet to Chinwag's readers to send in questions that will help reveal the secret of Spotify's success. The best 5 questions will each win a pair of tickets worth £25 each.

As I've been putting together the next Chinwag Live event (Music - who pays the piper? next week on 15th July, if you're around), it's becoming clear that the music industry provides one of the most dynamic and challenging environments for marketers, but despite the popularity of radio's online cousin, business models are still in a state of flux.

Online music consumption is growing rapidly through an almost endless number of channels, some legal, some paid-for, some ad-funded whilst illegal file sharing still represents the lion's share of listening and sharing.