Mapping the process from Client pain through to its ROI hosted by techMAP

Event Info

Thu 10 Feb, 2011 at 6:00pm
Theodore Bullfrog
26 John Adam Street
London, WC2N 6HL, UK (Map)
Cost: Free (RSVP Required)


What happened to clients bringing us their problems, not their best guess orders?

Join us for techMAP London on February 10th for a chance to influence and shape the process from Client pain through to its ROI. This will be a roll-up-your-sleeves, colored markers, whiteboard discussion that will yield a tangible outcome for all of us to leverage when it comes to helping clients helping us help them.

We’ll thrash out things such as:

1. The Client brief – at what point is it ready to be briefed in?

2. What client agency process yields the most effective campaign?

3. Can you deliver a marketing/adv/PR solution without research?

4. When is the best time to bring in the shiny things? Like Quora? 

We’ll end up with a succinct flowchart that clearly articulates the ideal Client Agency process that gets the client actual results and agencies a case study that comes with bragging rights.


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