Social Media Showcase: The Future of Social Search hosted by I Spy

Event Info

Thu 10 Feb, 2011 from 3:30pm - 6:00pm
Microsoft Auditorium
Cardinal Place, 100 Victoria Street
London, SW1E 5JL, UK (Map)
Cost: Invitation Only


The future of Social Search will be investigating how Search and Social Media fit together, influence one another and how Facebook Advertising will be the next big thing. Speakers will include I Spy’s CEO, Jim Brigden, Facebook and Microsoft.

I Spy, one of the UK’s most sophisticated digital agencies, and some of the UKs leading UK advertisers will focus on how they harness the benefits of both search marketing and advertising to Facebook's hugely engaged audience through proprietary ad management platform “Upcast"I Spy will demonstrate how Upcast has been utilised to deliver outstanding results through harnessing the benefits of search advertising from Facebook's hugely engaged audience.

Upcast  – is I Spy’s social advertising technology which greatly extends the native Facebook ad management system, allowing large campaigns with thousands of ad variations to be run efficiently. Some of I Spy’s client's include Jobsite, Dunhill, RSPCA and Endsleigh just to name a few.

Microsoft’s Bing will take a closer look at how search is evolving to incorporate all aspects of our digital lives – increasingly leveraging Facebook and other social media to achieve an uplift in relevancy and results both improving the consumer experience, and enhancing advertiser opportunities.  Within an industry that is ever-changing, Bing continues to take leaps and bounds to organise and innovate to find new ways of integrating social media! The result is some of the most modern techniques and services in the space

Facebook, the largest social networking site in the world, continues to write the rules in an industry where new opportunities to reach consumers are being identified on a daily basis. Facebook will demonstrate the opportunity to deliver highly tailored and targeted brand and direct response campaigns to audiences of any scale, from a single town all the way up to global communities.

You don’t want to miss this!

RSVP: This is an invite only event please contact kateatispymarketing [dot] com (subject: The%20Future%20of%20Social%20Search%20Registration) (Kate Watson) for your space today!



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