Workshop: Social Media Training (Intermediate)
Event Info
Description
Implementing a social media strategy can be seen as time consuming, and with limited marketing resources in many businesses, quite often many marketing professionals are left thinking ‘how do I find the time?' and ‘does it really make a difference?'
And, in business-to-business settings you're very likely to have encountered scepticism as to whether social media should be an important part of your mix. This one day workshop will map social media against a typical business buying decision to show the B2B marketer how to use various techniques to actively support sales.
This hands-on workshop is structured such that each delegate maps out their own strategy over the course of the day, and has time to address their own specific needs.
What you'll learn:
- Why social media should be an integral part of your B2B marketing mix.
- The four core tasks of social media marketing.
- How social media supports a business buying decision, from generating awareness to closing the sale and into customer loyalty.
- How to complement existing marketing activities with simple social media additions.
- How to weave social media into a typical day, week, month and quarter.
Please note numbers are strictly limited to ensure every delegate gets the benefit of one-to-one consultation time with the trainer.
Who should attend:
This course is essential for any marketer whose role is to support a considered business-to-business sales process. You may have already started to implement social media tactics, and now want to take a more strategic approach. Marketing Managers, Marketing Executives, Marketing Assistants, Small Business Owners, Sales Executives.
