Social Media Influence 2011
Event Info
Description
Welcome to the 6th Annual Social Media Influence Conference
No one can deny the effect social media has had on business. More than 65 percent of the largest 100 international companies now have active accounts on Twitter, at least 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. At the same time more and more FTSE 100 companies are interested in incorporating social media within the enterprise while forward thinking companies are employing social media thinking in their recruitment, customer service, research and development and sustainability communications.
Yet for every big budget social media marketing splash (Old Spice being the 2010 standout) there continues to be four or five total screw ups (think BP and Nestle). Indeed while most brands and companies now seem to grasp the need for a social media infrastructure, very few of them have proven proficient in the art of social media communication.
That's why we've chosen the Creativity and Innovation as the theme for the 2011 Social Media Influence conference. At this year's event you'll hear from the industry-leading brands and companies about how they are employing creative content and technological innovation to learn what their customers really care about and so move beyond their traditional campaign mentality.
At SMI 2011, you'll learn:
- how editorial and magazine thinking is reshaping online marketing strategies.
- why regulation is going to play a larger, looming role in social media comms.
- how it pays to look back on internet history to forecast the social media future.
- what mobile and geolocation strategies are proving effective in appealing to customers.
- how to navigate the coming social media industry shake out.
- what concrete steps corporate communications leaders are taking to integrate social media into their executive thinking.
- the extent to which public relations and advertising is integrating its offline and online operations.
- how social business thinking is effecting profound changes within the enterprise.
Who Should Attend?
Social Media Influence is a specially tailored and curated conference for corporate communications, major consumer brand and internal communication executives who need to understand how social media is shaping the way they do business. It is an issues-led event and not exclusively focused on any one communications sector. The challenges of social media affects multiple responsibilities within companies that this conference will demonstrate the need for all parts of an organisation to work together on social media engagement. SMI11 will offer insight and value to communications executives and managers in the areas of:
- Public Relations
- Marketing
- Internal Communications
- Sustainability/CSR
- IT
- Social Commerce
- Human Resources and Recruitment
- Customer Service
- Corporate Communications
- Media
