How To Use Social Media To Pick Up New Clients

Event Info

Mon 27 Feb, 2012 from 9:30am - 5:30pm
Lafone House, The Leathermarket
Weston Street
London, SE1 3ER, UK (Map)
Cost: £149 if booked before 31 January, £199 from 1 February


Heard about social media but not sure how to use it to promote your business?

Our 1-day training seminar will show you how to promote your business on social media and why it takes as little as 15 minutes of your time each day. 

This hands-on workshop will show you how to set up and use the main social media tools, focusing on Facebook, Twitter, and LinkedIn.  We will show you real-life case studies of how social media can be used to engage with potential as well as existing customers.

Who should attend? This course is intended for both beginners and intermediate users of social media. If you are unsure how to use it to attract new clients, then this course is for you.


The workshop includes...  

How to use Facebook to promote your business

  • Setting up your Facebook page. How to use plugins to customise the appearance of your Facebook page. 
  • Showing you how to create themes that will attract attention. 
  • How to get fans for your Facebook page
  • “Like” other Pages that complement your business – Some will promote you in return.
  • Updating content: How to add tips, news, questions and answers, videos from external sources, and interesting links.
  • How to add image galleries and videos to promote your business and increase visitor engagement
  • How to encourage interaction from fans by
  • - Engaging with potential customers. 
  • - Get written or even video testimonials of satisfied clients.
  • - Setting up discussions such as “Ask the expert” slot where people can ask you questions.
  • - Having competitions e.g. Ask people to come up with a new name for your product.
  • Connecting Facebook with Twitter
  • How to read your Facebook user stats.

Building a LinkedIn presence that makes you stand out from the crowd

  • How to create a LinkedIn profile that sells you. How to integrate add-ons such as skills, publications, blog posts, videos etc.
  • Increasing the number of connections you have
  • Requesting testimonials from clients and colleagues
  • Posting updates and sharing articles / links with existing contacts
  • Setting up a LinkedIn company page 
  • Finding LinkedIn groups that may include potential clients as well as referrers. Includes offline as well as online groups. How to use discussions to promote your business
  • How to use the LinkedIn contacts you know to get introduced to the contacts you don’t know.
  • How to use LinkedIn as a networking tool
  • How to use LinkedIn Events and Polls to engage with your audience
  • LinkedIn on your mobile

How to use Twitter to establish your business as an expert in your field

  • How to set up and optimise your Twitter profile
  • Finding and following Twitter users who have the potential to be your clients or who can promote you 
  • How to manage your follows/followers and how to use Lists
  • Be alerted whenever people tweet about something related to what you do
  • How to track keywords and hashtags that are relevant to you
  • Writing tweets that will attract attention
  • Engaging with other Twitter users. How to convert a Twitter follower into an offline sale
  • Sharing articles, tips and ideas. Ensure these are also broadcast on your Twitter profile
  • Seeing what people are saying about you and how to reply
  • Scheduling Tweets when you are away
  • Using Twitter as a reputation management tool
  • How to set up Twitter on your mobile phone so you can tweet on the move and be responsive. 
  • Introduction to external twitter management tools such as Hootsuite, Twitlonger, Friend or Follow, SocialOomph


External tools to use in conjunction with Facebook, LinkedIn and Twitter: Blogs, Google News and Google Reader, YouTube, Vimeo, Flickr

The course will take place at our training rooms near London Bridge station. 

For more information, call 020 8953 8820 or email us at //wantmorebusiness [dot] eventbrite [dot] com/infoatbrainstormdesignltd [dot] com">infoatbrainstormdesignltd [dot] com. You can find out more about us at our website 

Who is leading the workshop? The workshop will be led by Danny Bermant, Director of Brainstorm Design. Danny has over 10 years experience of digital marketing. 


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