Email Marketing Training Workshop (Advanced)
Event Info
Description
This email marketing training workshop will look at your own email marketing campaigns and give you ideas on how you can increase your response rates and ultimately your return on investment (ROI). The training is full of practical advice and real life examples of how simple changes can have a big impact.
The course will look at your own email marketing strategies and discuss the challenges you are having with campaigns in your business.
What you’ll learn:
• How to develop the best email marketing strategy - meet your objectives
• How to get the most from your database - through segmentation and targeting
• Improve deliverability – avoid inbox overload, spam and image-blocking
• Review the latest privacy laws, guidelines and codes of practice
• Improving results – discuss the differences between retention and acquisition
• Analyse the return on investment (ROI) of your campaigns
Please note numbers are strictly limited to ensure every delegate gets the benefit of one-to-one consultation time with the trainer.
Who should attend:
This course is suitable for anyone who manages retention and acquisition email campaigns in-house or in an agency and wants to improve results. This training workshop is for marketing managers, marketing executives, marketing assistants, emarketing professionals, small business owners, creative designers, database managers.
