Social + TV = Social TV?
Event Info
Description
A recent study* into TV viewing habits in the UK has found that a massive growth with over 76% of viewers surfing the web on their laptops, or using their mobile phones, tablets whilst consuming their favourite TV shows.
According to the report, 43 per cent of British adults have commented or discussed it with other people not in the same room as them. Women are more likely to be doing so – one in two (50 per cent) compared to 37 per cent of men, while 18-34 year olds are the most prolific commentators (68 per cent).**
*Social TV Trends Report
** http://www.diffusionpr.com/?s=social+tv+trends+report
Social TV hit the mainstream with social media in a big way, launching numerous products from Facebook brand pages and Twitter accounts to second screen experiences on laptops, tablets and mobile devices which drives more communication and connects with the viewers/consumers.
Networks have started to experiment in different creative ways to bring brands into the social mix. This trend will grow through 2012 for brands, bringing a socially blended experience.
The panel will discuss:
- How consumers are using the social TV Today and how they will use it in the future?
- Define social TV strategies across products
- Brands who are already leading in social TV
- How social TV stands to change the future of television?
Who should attend?
Heads of, Managers, Directors, Co Founders in:
Social Media and Search Engine
Online Publishing
Technology
Media Agencies
Advertising Agencies
Brands
TV and Broadcast
Anyone who works or has interest in social networking and how to integrate this into their business
Agenda
6:30pm – 7.15pm - Registration
7:15pm - 7.20pm - Chair & Introduction by Tony Fish, Founder, AMF Ventures
7.20pm - 7.25pm - Speaker 1 - Anthony Rose, Co-Founder & CTO, Zeebox
7.25pm - 7.30pm - Speaker 2 - Andy Eardley, Director & co-Founder, TV App Agency Ltd
7.30pm - 8.30pm - Panel Debate with:
Tony Fish, Founder, AMF Ventures
Andy Eardley, Director & co-Founder, TV App Agency Ltd
Will Neale, CEO, ShowCaster
Mark Jame, Global Business Development Manager, ACCESSMyTV
8.30pm - 8.35pm - Demos (3mins each)
8.35pm - 8.40pm - Summary and close of event - Chair Tony Fish, Founder,AMF Ventures
8.40pm - 9.45pm - Networking
