Social Media for Business to Business Sales
Event Info
Wed 20 Jun, 2012 from 9:30am - 5:30pm
Avanta
9 Devonshire Square
London, EC2M 4YF, UK (Map)
Cost: £249 plus vat
Description
Our 1-day training session will show you how you can use LinkedIn and Twitter to pick up new clients and will help you develop a successful social media strategy.
This hands-on workshop will focus on the most suitable tools and techniques to promote your services to other businesses.
Who should attend? This course is aimed at companies that sell to other businesses. If you are selling to consumers, this will not be suitable for you. Both beginners and intermediate users of social media will benefit from this course.
The workshop includes:
- Building a LinkedIn presence that makes you stand out from the crowd
- How to create a LinkedIn profile that sells you. How to integrate add-ons such as skills, publications, blog posts, videos etc.
- Increasing the number of connections you have
- Managing your LinkedIn contacts, exporting them to your customer database
- Requesting testimonials from clients and colleagues
- Posting updates and sharing articles / links with existing contacts
- Setting up a LinkedIn company page
- Finding LinkedIn groups that may include potential clients as well as referrers. Includes offline as well as online groups. How to use discussions to promote your business
- How to use the LinkedIn contacts you know to get introduced to the contacts you don’t know.
- How to use LinkedIn as a networking tool
- How to use LinkedIn Events and Polls to engage with your audience
- Introduction to LinkedIn Premium’s features
- LinkedIn on your mobile
- Integrating LinkedIn with your long term marketing strategy
- How to use Twitter to establish your business as an expert in your field
- How to set up and optimise your Twitter profile
- Finding and following Twitter users who have the potential to be your clients or who can promote you
- How to manage your follows/followers and how to use Lists
- Be alerted whenever people tweet about something related to what you do
- How to track keywords and hashtags that are relevant to you
- Writing tweets that will attract attention
- Engaging with other Twitter users. How to a convert Twitter follower into an offline sale
- Sharing articles, tips and ideas. Ensure these are also broadcast on your Twitter profile
- Seeing what people are saying about you and how to reply
- Scheduling Tweets when you are away
- Using Twitter as a reputation management tool
- How to set up Twitter on your mobile phone so you can tweet on the move and be responsive.
- Introduction to external twitter management tools such as Hootsuite, Twitlonger, Friend or Follow, SocialOomph
- Integrating Twitter with your long term marketing strategy
- How to write a business blog that will attract clients
- Use writing techniques that will help you post regularly without taking up a lot of your time
- Use blogging tools such as Wordpress
- Organise blog posts into categories. Tagging posts
- Using tools such as Google Reader / Google RSS to help you find topical content
- Using social media monitoring tools such as Hootsuite to find out what topics people are talking about.
- Scheduling blogs posts for when you are away
- Using blog posts as part of a sales funnel
- Sharing blog posts on social media
- Using Google Analytics to monitor the popularity of your blog posts
- External tools to use in conjunction with LinkedIn and Twitter: Google News and Google Reader, YouTube, Vimeo, Flickr
- The training will include case studies demonstrating effective ways of selling to other businesses via social media
Our training venue is in the City of London, just 2 minutes walk from Liverpool Street Station station:
All seminars include tea, coffee and a light lunch.
Topic:
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