Chinwag Insight: Facebook Marketing Conference 2012

Event Info

Wed 18 Jul, 2012 from 9:00am - 5:30pm
ICO Conference Centre
22 Berners Street
London, W1T 3DD, UK (Map)
Cost: from £145 + VAT // Standard: £295 + VAT


Now in it's second year, Chinwag Insight: Facebook Marketing Conference is back and it's bigger and better than before.

This year's conference will be packed full of case studies, panels, advice sessions and insight into marketing on the 800m+ social behemoth that is Facebook with the new commercial realities post-IPO. 

This time around we're reaching an even broader digital marketing and agency audience by partnering with Our Social Times to bring you a day packed with strategy insight, analysis and practical examples of how to access, engage and build value from Facebook's massive data-rich audience.



Last October's Facebook Marketing Conference was a huge success with over 100 delegates and a massive range of speakers covering all aspects of marketing using Facebook from setting strategy through to advertising, cross-media integration, fcommerce, apps and more.

This year's conference will build on the previous event to explore the challenges and opportunities, the new products and latest case studies for marketing executives from brands and agencies actively planning or already engaged in using Facebook for marketing.


We'll be joined by the following fantastic speakers:

  • Vincent Sider (@vincentsider)
    VP Social Media at BBC Worldwide
  • Dom Dwight (@domdwight)
    Conversation Manager at Yorkshire Tea
  • Sarah Lindley
    Brand Executive, Cadbury Dairy Milk at Kraft Foods
  • Richard Ayers (@richardayers)
    Head of Digital, Manchester City FC
  • Tom Messett (@tom_messett)
    Global Editor in Chief,Social Media Nokia
  • Emeric Ernoult (@eernoult)
    Founder of Agorapulse
  • Kathryn Corrick (@kcorrick)
    Digital Communications Consultant
  • Russ Goldsmith (@russgoldsmith)
    Digital & Social Media Director at markettiers4dc 
  • Kelvin Newman (@kelvinnewman)
    Strategy Director at SiteVisibility
  • Tom Ollerton (@mrtomollerton)
    Marketing Director at We Are Social
  • Nils Mork-Ulnes (@nilsmu)
    Head of Analytics at Beyond
  • Martin Belam (@currybet)
    Principal Consultant at Emblem
  • Tom Smith (@tomtrendstream)
    Founder of GlobalWebIndex
  • Brett Petersen (@brett_gwi)
    Director of Strategy Consulting at GlobalWebIndex
  • Luke Brynley-Jones (@lbrynleyjones)
    CEO of Our Social Times
  • Sam Michel (@toodlepip)
    CEO of Chinwag

// Further info inc. speaker bios is on the Facebook Marketing Conference site


This year's Facebook Marketing Conference programme will cover:

  • Facebook Timeline - and what it means for marketing
  • Understanding & Optimising Edgerank
  • Optimising Facebook Ads & Sponsored Stories
  • Social Shopping
  • Integrating Facebook Marketing Campaigns
  • Building Interaction, Engagement & Loyalty using Facebook Games

// Find out more on the main Facebook Marketing Conference site

Facebook Marketing Bootcamp (17th July)

Matching the theoretical insight from the conference, the Facebook Marketing Bootcamp (taking place the day before) is a chance to roll up your sleeves and get stuck in. You'll learn from one on the industry's leading social media trainers, Lauren Fisher of Simply Zesty…and importantly, there's refreshments and lunch thrown in!

// Find out more about the Facebook Marketing Bootcamp


We're down to our last few tickets - so grab one whilst you can, for only £145 + VAT! Please note that the date in the second column is when ticket sales end not the event date!

Thanks to our wonderful Media Partners:

The Next Web

tnwFounded in 2008, The Next Web is one of the world’s largest online publishers that delivers an international perspective on the latest news about Internet technology, business and culture. It’s blog has an active, influential audience and more than 5,1 million visitors a month. The Next Web continues to expand its global presence on and off its website through content syndication, with events that bring the tech-eco system together and the addition of new channels and online services.

We Are Social

wasWe Are Social is a new kind of agency that helps brands to listen, understand and engage in conversations in social media. With offices in New York, London, Paris, Milan, Munich, Singapore, Sydney and São Paulo, they work with clients worldwide including adidas, Heinz, Unilever, Heineken, Kleenex and on local, regional and global projects.

The Marketingblog

tmbThe Marketingblog is definitive, exciting, entertaining and endlessly practical. It is the main UK ‘silver bullet’ to increase your online influence and awareness - and achieve new business. Now there is also a 65,000 reach newsletter.

Call Will Corry 01784 434 412 or email willatthemarketingblog [dot] co [dot] uk

Mixing Digital

mdMixing Digital is a full service agency which helps meet all your event management, digital marketing events, communications, networking, brand building and news-in-brief needs. The team consists of six renowned specialists with over 20 years’ experience in events communications. Their newsletter is read by 6,000 digital marketers and they run their own monthly networking events.


mupMashup* is a membership based community of 5,000 executives, entrepreneurs and investors affected by and working within the commercial application of digital technology, products and services.

StartUp Britain

subStartUp Britain is a national campaign by entrepreneurs for entrepreneurs, harnessing the expertise and passion of Britain’s leading businesspeople to celebrate, inspire and accelerate enterprise in the UK. Founded by eight entrepreneurs and launched in March 2011 by the Prime Minister, it is completely funded by private-sector sponsors (AXA, Dell, Intel, Intuit, PayPal and X.commerce).

StartUp Britain seeks to promote entrepreneurship and the benefits to the economy by highlighting the support available to those wishing to start a business and acting as a voice for small business to government.

Marketing Tech

mtecMarketing Tech is a new publishing hub for the digital marketing industry, working with experts, analysts and bloggers to provide the latest thinking around marketing technology and techniques. They partner with industry thought leaders to promote their brand alongside their industry comment, advice and analysis to our audience of over 90,000 marketing and digital media professionals.

Write for Marketing Tech - offers free advice and tools for anyone running their own business. They have also recently launched Smarta Business Builder (, a toolkit to make your business better. It takes the best small business technologies and pulls them into one easy-to-use dashboard giving you easy access to the tools you need to start and run your business, wherever you are.


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Chinwag & Our Social Times