Social Media Fundamentals #1 – Social Media Governance
Event Info
Description
Dachis Group London is pleased to invite you to the first event in its series of monthly Social Media Fundamentals, intended to arm digital and HR practitioners with the latest insights and strategic steps to taking full advantage of social media within organisations. For our first meeting we will focus on social media governance.
When aiming to create customer engagement through social media, energising your employees as your brand advocates constitutes the hallmark of fostering genuine, as well as, sustainable engagement. At the same time, making it easier for your employees to be present online is equally crucial, by providing them with a clear set of guidelines around social engagement.
Social media governance, also referred to as social media policy, constitutes a vital building block of your organisation’s social media strategy. It not only guides your employees, and your social media teams, to reflect your organisation’s vision and values in their messaging, but also helps you ensure that essential workflows are in place for consistent and coherent presence, and social channels are aligned, interconnected and on brand. No less important is ensuring that your governance and guidelines also help to safeguard your company’s confidential information, as well as define and put in place crisis management processes. This seems to be an increasingly burning issue as perceived by CEOs, given proliferation of social media use.
So how can you define and implement social media governance in your organisation? Where to start, what to be weary of and how to ensure employee engagement and adoption of the final product?
During this session we will aim to answer precisely those questions. We will start by discussing how governance fits within your organisation’s social media strategy and the wider company vision. We will then move to discuss in greater detail the exact components of social media governance and showcase examples of what other organisations have in place. We will finish off the session by sharing our experiences of what makes up a successful and effective social media policy, what formats work best and what pitfalls to avoid.
The event will take place at Dachis Group London on 25th July 2012 at 6.30pm with drinks beforehand at 6pm. We’re aiming for a wholesome mix of theory and practice washed down with a generous quantity of conversation.
