Developing a Digital Strategy in a Social World hosted by Chinwag

Event Info

Wed 26 Sep, 2012 from 4:00pm - 6:00pm
SMWLDN Advertising & Marketing Hub @ Facebook
42 Earlham Street
London, WC2H 9LA, UK (Map)
Cost: Free (RSVP Required)


Digital media has gone through more revolutions in the last decade than other forms of media have experienced across their lifetimes. From web 2.0 to commoditisation of display advertising to sweeping changes of social media. How do the world's leading digital strategists plan, develop and maintain a coherent brand in such tumultuous times? Learn from our expert line-up of strategists who handle some of the world's leading brands as they navigate the rigours of a changing digital landscape.


Craig Hepburn, Global Director of Social & Digital, Nokia - @craighepburn -

Johannes-Tobias Lorenz, Partner, McKinsey - bio coming soon

Alastair Duncan, Partner at Alternative Genius - - @AlastairDuncan

more speakers coming soon...


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