AMA digital marketing day

Event Info

Thu 22 Nov, 2012 from 10:00am - 4:45pm
Sadler's Wells
Rosebery Avenue
London, EC1R 4TN, UK (Map)
Cost: 147 +VAT AMA members / £207 +VAT Non-members


The Arts Marketing Association’s annual digital marketing conference is relevant for anyone working in the arts and cultural sector who is responsible for the relationship audiences have with their organisation via digital technologies. This includes  directors, those working in audience development, marketing, communications and new media.

The conference will explore the impact of a 24/7 culture on arts marketers, marketing departments and organisations. It will provide delegates with the essential skills they need to keep up to date with today’s changing digital landscape and develop and deliver digital content to connect to their audiences more effectively. It will cover how to develop effective digital content strategies, curating and publishing content and how to embed digital content in their marketing strategies,

Keynote presentations

  • Digital content strategy – Plan, Adapt, Emerge: Justin Spooner and Matthew Shorter, Co-founders and Directors of Unthinkable Consulting
  • Future cultural spaces – what The Space and Google’s Cultural Institute tell us about the future for arts organisations: Bill Thompson, Head of Partnership Development, BBC Archives at BBC Television and Steve Crossan, Head of Google Cultural Institute, Google


  • It must be love – more than just content strategy: Carol Jones, Director Marketing and Engagement, Chapter Arts Centre
  • Content: make do and mend: Catherine Toole, Founder and CEO, Sticky Content
  • Telling the story – how to open your organisation and engage audiences using digital technologies: Carolyn Royston, Head of Digital Media, Imperial War Museums and Jo Johnson, Digital Marketing Manager, London Symphony Orchestra
  • The innovation cookbook – how to create affordable, innovative and engaging digital campaigns: Rachel Coldicutt, Director, Caper and Sarah Ellis, Digital Producer, Royal Shakespeare Company

The conference offers a mix of keynote presentations, breakout sessions, case studies and networking opportunities to gain insights and inspiration from those doing innovative digital marketing across the arts and cultural sector.

For more information, visit

Supported by Spektrix


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