Monetising digital content: accessibility, distribution and payments
Description
This seminar will examine the latest trends in how free, ad‐funded, pay‐per‐view and subscription models are being effectively utilised. Delegates will also discuss what can be learnt for business practice and the development of policy in how payment strategies and technologies are changing the way consumers engage with multimedia content and services on the web. Planned sessions assess emerging trends in harnessing the pervasiveness of internet distribution and how new approaches to distribution models and partnerships are impacting exposure and revenue. Delegates will examine the breadth of options - from secure paywalls and proprietary content formats through to native advertising content and open content formats - as well as the key factors that are set to shape content distribution in the UK and internationally including technology, competition, online licensing and regulation.
