Re: FLASH: Please Test New Flash Ad

[Wayne Townsend]

Hi Ken,


Thx, that's useful stuff, Ken.  Useful post to all.


I had No idea The rules Were that Strict on Headline text Style, all Right?


:)


ATB,


/w




>> http://www.webstaffing.net/ypay

>

>>From a proofreader's point of view:

>

>(1) "alright" is a non-standard form for "all right". Some people even

>regard it

>as a thorough misspelling, and even take offense to its usage. Nobody I know

>personally, of course ... ;-)

>

>(2) Where you have "But which Provider ...", your w and h in "which" need

>to be

>kerned apart. Otherwise text looks great.

>

>(3) Usage of capitalization: what you're *sorta* doing is employing "headline

>style" capitalization. BUT, believe it or not, there are exact standards

>for how

>to do this.

>

>Care to know what they are?

>

>I'll tell ya anyway:

>

>(From Chicago Manual of Style:)

>

>(a) Capitalize the first and last words.

>(b) Capitalize all nouns, adjectives, verbs, adverbs, and subordinate

>conjunctions.

>(c) Lowercase all articles (the, a, an), coordinate conjunctions (and, or,

>for,

>nor) and prepositions ... unless they are the first or last words of the

>"headline".

>(d) Lowercase the *to* in infinitives.


Only 8 months left until the year 2000.

Is your website Flash-3 Compliant yet?


Wayne Townsend

WebStaffing.Net

Princeton, TX.

http://webstaffing.net

waynettopher [dot] net

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