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Subject: RE: UKNM: plug-in take up/stats
From: Martin Lloyd
Date: Mon, 26 Apr 1999 14:37:09 +0100

> let's have a competition:
> somebody show me a site where flash/shockwave are used to do more than
> add fluff.
> I'll buy you a pint.


Store driven by Macromedia Flash and generator. With flash as an integral
part of the functionality. Besides adding 'fluff' sells stuff, attracts
users, generates eyeballs and all the rest. People *like* watching the
pretty pictures. Christ, people used to think <blink> tags were cool.

Oh and if you try http://www.clearplan.com you'll find Flash built product
demos, soon to be supplied as aids to the sales force and for use in
training. Remember, its not what you've got, its what you do with it that

Of course somewhere like http://egomedia.com is only using flash, and not
actually 'doing' anything with it. But if I was going to hire an agency to
do some Flash work I'd certainly think about them because their site looks
so much better than everyone elses. A clear example of 'fluff' doing things
if you like.

As has been pointed out, its about providing the best possible service to
your customers - and telling half of them that although they've gone to the
effort to get the plug ins we really don't care is not good marketing. Its
like telling a Ferrari owner that he can't drive faster than a Ford Cortina
'cause the roads should be of equal use to all. As to where the debate
springs from in the first place its a hold over from the original community
spirit of the web as a 'community equal to all', a spirit which could only
survive as long as people were equal, problem is to marketers there are
people who can afford and want your product and people who can't and don't.
Oddly enough you sell to the ones who can and do.


Domino Systems
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  Re: UKNM: plug-in take up/stats, Stefan Magdalinski

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