Re: UKNM: Tell me it's not SPAM

[will rowan]

We should also distinguish between 'what is spam' as consumers, and 'what is

spam' in business to business. The boundaries will be drawn differently.


Will Rowan


Tony Newland wrote:


> My experience however is that I have been speaking and introducing myself

to

> completely new people, both direct and agency staff. I rely on gatekeepers

> in a real sense to inform me of agency policy about contact before I

> actually speak to the planner/buyers themselves.

>

> Notoriously and understandably busy, it is sometimes difficult to contact

> planners personally. I prepared a brief intro letter from myself and

phoned

> around saying an initial hi before I emailed. In the instances where the

> person was not available (believe me, after three phone calls trying to

> catch people when they're not in meetings/not heard of you before there

> comes a point where one does not want to appear a twit. ;-) I asked a

> relevant person whether a) it would be okay to email them a (v brief)

intro

> letter from myself, and b) IF SO, could I have that persons email address.


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