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Subject: RE: UKNM: cross/up sell
From: Claire Kerr
Date: Mon, 18 Dec 2000 14:56:44 GMT

Cross-sell - you have a customer who buys your Product/Service X, but you
also sell him your Product/Service Y (could be from a different product
portfolio or range entirely)
Up-sell - when your customer would usually buy a product/service at a
(relatively) low level, and you sell him up the range to a more feature-rich
or more expensive product/service.

Claire Kerr
Marketing Manager
Proteus the Internet Consultancy
Tel: + 44 (0)20 7566 7666
Web: http://www.proteus.co.uk
Email: claireatproteus [dot] co [dot] uk

-----Original Message-----
From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of jo walsh
Sent: 18 December 2000 13:15
To: uk-netmarketingatchinwag [dot] com
Subject: UKNM: cross/up sell

can anyone tell a hapless techie what is the difference between cross-sell
and up-sell? i always see them paired together and am buggered if i can
figure it out.



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