[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: Re: UKNM: cross/up sell
From: John Sullivan
Date: Tue, 19 Dec 2000 12:54:20 GMT


> > Upsell is when a marketer will try and sell one product, knowing that
> > will be the opportunity to sell accessories for it (like Palm Pilots and
> > digital camera attachments).

Upselling is more the act of adding things to the original purchase that
the consumer didn't "realise" they needed... "If you're going to buy that,
Guv, you'll need one of these. And one of those is essential... etc."

(In fact, the true upsell then comes with the "Look Guv, if you're going to
buy all of that clobber, why not buy this one which has it all in one unit
and only costs three times the budget you mentioned when you first walked


Finding it impossible to trawl through mountains of irrelevant
information on the web? Trying but failing to reach a niche market?
Help is at hand with the launch this week of online advertising
marketplace ADictive.com - the solution to all your advertising needs.

Visit http://www.adictive.com to find out more.
To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com

  Re: UKNM: cross/up sell, Andrew Petherick

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]