Re: UKNM: cross/up sell

[John Sullivan]

Hmmm.


> > Upsell is when a marketer will try and sell one product, knowing that

there

> > will be the opportunity to sell accessories for it (like Palm Pilots and

> > digital camera attachments).


Upselling is more the act of adding things to the original purchase that

the consumer didn't "realise" they needed... "If you're going to buy that,

Guv, you'll need one of these. And one of those is essential... etc."


(In fact, the true upsell then comes with the "Look Guv, if you're going to

buy all of that clobber, why not buy this one which has it all in one unit

and only costs three times the budget you mentioned when you first walked

in...")


Me...



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