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Subject:	Re: UKNM: Advertising A Website?
From:	Dee Edwards
Date:	Tue, 24 Feb 1998 16:32:46 GMT

Yes I was extremely surprised too.
Does anyone know if there was an online campaign as well? I feel it would have been more cost effective this way.

At 10:57 23/02/98 +0000, you wrote:
>Was anyone else surprised to see 'topjobs' advertising their website on >Channel 4 at the weekend? > >It's the first time that I have seen a TV advert dedicated purely to >advertising a website, and I would really question the logic behind it. >(Unless there is some link with Channel 4 and the site?) > >I do not know the actual figures involved, but my gut feeling is that >they would have been much better off investing the money into a balanced >online marketing campaign. > >What does anyone else think about this? > >Glen-- >========================= >Glen Collins >Online Marketing Director
Dee Edwards Marketing Manager Net Profit untangling the internet for business Tel: 0181 516 4630 Fax: 0181 299 0366 E-mail: dee