UKNM: Advertising A Website?

[Glen Collins]

Was anyone else surprised to see 'topjobs' advertising their website on

Channel 4 at the weekend?


It's the first time that I have seen a TV advert dedicated purely to

advertising a website, and I would really question the logic behind it.

(Unless there is some link with Channel 4 and the site?)


I do not know the actual figures involved, but my gut feeling is that

they would have been much better off investing the money into a balanced

online marketing campaign.


What does anyone else think about this?


Glen--

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Glen Collins

Online Marketing Director

Foresight (Europe) Ltd

Tel: +44(0)181-237 5580

Fax: +44(0)181-741 8461

Mob: 0468 068605

http://www.foresight.co.uk

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