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Subject: Re: UKNM: Re: Banner ads ...
From: Matteo Berlucchi
Date: Fri, 31 Jul 1998 12:53:48 +0100

Nick wrote:

>Interesting point Matteo. One question though: how can you *prove* that
>newsgroup posting and partnerships are effective? I have done my fair
>share of newsgroup posting, and while I find it a fantastic way to
>increase traffic, I'm not sure how easy it is to prove it works.

A simple way is to use a copy of the home page with a slightly different
name for the posting. If you embed an active link in the message you
post pointing to www.yoursite.com/index2.html, or, even better, using
ww2.yoursite.com or ww3.yoursite.com to make sure you can measure
effective traffic coming through.


Matteo Berlucchi E: matteoathyperlink [dot] com
Web Marketing Manager A: matatairmail [dot] co [dot] uk
Hyperlink plc T: +44 171 240 8121
8 Upper St Martin's F: +44 171 240 8098
London WC2H 9DL W: www.hyperlink.com

  Re: UKNM: Re: Banner ads ..., Nick Gilbert

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