Re: UKNM: Community Loyalty and Retention

[Laurence Grayson]

Take a look at http://uk.flipside.com

It's primarily our games and editorial content that inspires customer

loyalty, but we also provide them with flips for playing games and taking

part in 3rd party promotions. These can then be exchanged for consumer goods

in our redemption centre.


If I was to suggest just one thing that you need in order to support your

site's community, it would be a functional and constantly monitored bulletin

board. We have the advantage of being able to address our community directly

by talking to them as Hosts within our games.


We've chosen to use UBB has a bulletin board system as it was the easiest to

integrate into our site.

There's a freeware version that you can download, and you can find it at

http://www.infopop.com/index.html


Cheers!

Laurence


----- Original Message -----

From: Laure Pergolese <

laureparis [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Monday, November 06, 2000 3:16 PM

Subject: UKNM: Community Loyalty and Retention



> I'm looking into strategies aimed at encouraging user loyalty and

retention,

> focussing on the member/community aspects rather than the commercial/CRM

> side of things.

>

> Does anyone have any experiences to share or any recommended

> reads/resources?

>

> Thanks

> _________________________________

>

Laure Pergol�se | laureparis [dot] com

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