Re: UKNM: Re: BOUNCE uk-netmarketing

[Ray Taylor]

Sam Michel <

samchinwag [dot] com

> wrote:


>I wonder if most media buys are done through a small-ish network of

>contacts at major sites, but this is probably a huge over-simplification.

>Got me wondering though.



Not at all, Sam.


Our buying platform is fewer than 20 sites.


Most of our client requirements can be met by six or seven UK sites,

slightly more in the US. Many of our non-US requirements are handled by US

sites and sales networks since the UK and Europe are still in the dark ages

when it comes to online media and US services such as DoubleClick can target

the UK and other countries better than most UK sites can.


We tend to go outside our regular contacts only if a client has particularly

unusual requirements.


Ray Taylor

NMC/Adplan

We plan and buy online media for agencies and advertisers

0181 639 0015