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Subject: Re: UKNM: Customer email
From: Stefan Magdalinski
Date: Fri, 29 Oct 1999 10:47:14 +0100

Russell Buckley wrote:
> Stephan writes:
> >anyone got any stats for how many customer emails typical ecommerce
> >sites get?
> No stats as such and it varies so much anyway. We have found anecdotally
> that punters will send up to 3 or 4 emails before ordering. It tends to be
> lower, the better known the brand.

got a URL for the site where this is the case?

3 or 4 as an average? or the extreme case.

if it's average, then you must have some UI problems, or be selling
extremely high value stuff.

> Obviously, if the site doesn't reply or leaves it too long (same thing
> really), they don't go on to the order stage.

Stefan Magdalinski, computin mobile:07931 376142
stefanatisness [dot] org boat:0171 7381837
icq:5261825 desk:0171 6646209
http://www.isness.org/house/boat **/

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  UKNM: Customer email, Russell Buckley

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