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Subject: RE: UKNM: Viral marketing
From: Rod Kohler
Date: Mon, 16 Oct 2000 13:01:54 +0100

That's all well and good, but are there any alternatives?

Rod

At 13:53 11/10/00 +0000, you wrote:
>On 10 Oct 00, at 14:26, Jonathan Phillips wrote:
>
> > Hi Tia,
> >
> > at Refresh (http://www.refreshmagazine.com), a site that we manage, we
ran
>a
> > viral add-on to our recent competition for videos of The Sixth Sense.
> > Entrants to the competition were given 1 extra entry per friend they
told
> > about the competition. Each friend was then sent a brief email (with the
> > referrer's name in the 'from:' field) with an invitation to visit the
> > competition. A dead simple system.
>
>But how many of the "friends" were just people using one of their
>many other email addresses to boost their chances of winning? I've
>seen on Loquax the same person enter a competition using at
>least 30 different addresses.
>
>I also know someone entered a Pyramid Prize competition using
>everyname they could make up @theirdomainname.co.uk just to
>build up their entries.
>
>That kind of thing makes a mockery of the "viral" system - and
>personally I still think it's a case of encouraging people to spam
>their "friends" - just because there's a prize involved doesn't change
>it from being unsolicited, and because there's the chance of
>winning it often appeals to people's baser instincts and makes
>them email anyone and everyone regardless.
>
>Jason
>--
>Loquax - http://www.loquax.co.uk - The UK's Competition Portal
>Tel. 0191 270 0255 Mobile. 0777 376 8548
>http://www.winontheweb.co.uk - want traffic? sponsor a competition!


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Replies
  RE: UKNM: Viral marketing, Jonathan Phillips
  UKNM: Viral marketing, tia norris
  RE: UKNM: Viral marketing, jason

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