Re: UKNM: Re: Search engines

[Rich_Bailey]

www.Godado.co.uk charge for listing at a pay-per-click rate.  Don't be so

fast to dismiss this out of hand since a lot of companies run affiliation

programs that do just that. New web companies that are just starting out and

shops that don't have the funds to run large affiliation programs are our

main stock in trade.  We spend a lot of time vetting sites and making sure

all keywords used are relevant.  We also have to spend the time and money

running a dynamic system where people who are listed can alter and change

listing to suit that weeks offers or marketing direction.  For example film

names and singers always jump in to and leave our top 100 used keyword

charts in the same way they do in record sales.  Any of our customers can

call us and ask for the top 100 in the last week or advice on popular

keywords that our editor would let them bid on.  We could never offer this

level of service to our listed sites on banner impressions alone.  We could

never vet all the sites the way we do either without some charge.  Some

people use us as an environment to test out search engine marketing.

Different titles, info and keywords.  We offer our clients the logs of which

keywords have brought them traffic.  We do offer normal results on un-bid

keywords too the user sees well directed results and fewer misleading links.

This system works very well in Italy we are the 5th largest search engine

there, it just takes time to gain a user base.


All search engines charge for something somewhere.


Richard Bailey

www.godado.co.uk

Rbaileygodado [dot] com

----- Original Message -----

From: "Zing!n Media" <

mailzingin [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Monday, October 23, 2000 11:04 AM

Subject: Re: UKNM: Re: Search engines



> Can't speak for everyone but you'll never have to pay for a listing on

> Zingin.com. Having said that, the Excite model (paying extra for a quick

> answer) is an interesting one and is something we have considered.

>

> Generally most people are happy to wait for us to decide whether to list

> them but we do occasionally get people (usually web design companies or,

> less often, PR people) who keep submitting day after day, week after week,

> until they get an answer. We have toyed with the idea of offering a

> guaranteed 12 hour response either saying "yes, you've been listed" or

"no -

> and here's why...." but judging by the response to Excite and Yahoo's

trials

> we are worried that people will think we are charging for listings.

>

> Obviously whether people pay or not would NEVER affect their chances of

> listing but would anyone use this kind of service? Does it matter than 85%

> of sites submitted to us are rejected?

>

> I would be interested to hear what everyone thinks..

>

> Cheers,

>

> Paul

>

> ==

>

> Paul Carr

> Managing Editor

>

> Zingin.com - The UK's finest internet guide.

> http://www.zingin.com


[Sam says: msg chopped]



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