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Subject: RE: UKNM: Lotteries (was Mailing List Servers located overseas)
From: Emily Dubberley
Date: Tue, 26 Sep 2000 14:00:19 +0100

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We run up to 20 competitions per week and it doesn't cost anything other
than time. As long as you have a reasonable traffic site, PR's are more
than happy to give product to you to give away - at present we've got crates
of booze, a micro-scooter, Fight Club videos and loads of other stuff -
we've also had Playstations, hot air balloon trips and computer kit in the
past. It takes about 4 hours per week of phone calls and generates a good
level of traffic.

One useful company is 4DC (http://www.4dc.co.uk/presskits/) They provide
competitions to websites free of charge (subject to them checking your site
for relevance to their clients)


Marketing Manager, http://www.channefly.com

-----Original Message-----
From: Ben Thompson [benatbabyhippo [dot] com (mailto:benatbabyhippo [dot] com)]
Sent: Tuesday, September 26, 2000 7:36 AM
To: uk-netmarketingatchinwag [dot] com
Cc: jasonatloquax [dot] com
Subject: UKNM: Lotteries (was Mailing List Servers located overseas)

> > Give your visitors 1,000,000 reasons to return.
> > Add a LottaLotto.co.uk lottery to your site.
> Ok, everyone knows competitions are quite fun and useful to get
> people to visit your website, but given that so far in the UK we have
> Banana Lotto and Freemoney both "giving away 1million" - and
> Uproar are also doing this too shortly - and that the odds of winning
> aren't particularly good (in fact a smidgeon away from almost
> unlikely) - wouldn't it be nicer to give visitors something more
> realistic in return for their efforts - and offer something different so
> that all these "win a million" style games don't just become one big
> blur of unlikely to win boredom?

Unfortunately, the cost of offering smaller prices simply doesn't add up.
The maths is not difficult big prize * very high odds = small cost of
insuring the prize. In most cases you'd be lucky to offer a bottom of the
range branded computer for the cost of the insurance on a 1,000,000 winner.

Secondly, lotta lotto is not designed to drive people to any site of our own
(ala bananalotto, jackpot.com, that annoying monkey banner....). It is
designed as a plugin system for sites that wish to use a lottery to attract
and retain customers. We wanted a cheap and easy way to retain customers for
something else, came up with one and decided to share it with others.

Basically, the system is designed as plug and play, operates in a pop-up
window and the user never leaves your site. To add the lottery to a site you
need about three lines of javascript and any promotional text yu desire.
Then, Voila, one lottery up and running. Oh, you do need to provide some
text / adverts to attach to the two emails we send to every entrant (one
contains the selected numbers (entry ticket confirmation) and the results
provide an excuse to remind the entrant to return to your site (and of
course try again)). But we organise everything else (including the large
independent professional firm that draws the results).

We can also do scratch cards and jackpot type systems. Trouble is, the
running costs are roughly the same, a suitably interesting prize costs more
and you don't get the two emails attached to every entry.

I suppose the simpliest thing to say is to go to http://www.lottalotto.co.uk
, look at the demo and then come back here and slag it off. (and yes I know
the rest of the site is dire, I write it in 30 minutes flat on the way to
the office last Monday morning, and as I did it what did you expect).


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  Re: UKNM: Lotteries (was Mailing List Se, Ben Thompson

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