Nirvana Business Development

15 Sep 2008 - 09:00 - 10 Nov 2008 - 17:00

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Content Management Systems (CMS) Buyer's Guide 2007


E-consultancy's Content Management Systems (CMS) Buyer’s Guide 2007 is a great resource for organisations who are trying to understand what technologies are on offer in the UK marketplace.

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Wanna go to the Web 2.0 Expo in New York or SXSW Interactive?

It’s official and finally I can talk about it! Chinwag has teamed up with the UKTI to take UK digital SMEs on trade missions to New York and Austin, Texas coinciding with two of the world’s most celebrated web events – the Web 2.0 Expo and SXSW Interactive.

The NYC mission coinciding with the Web 2.0 Expo runs 14-19 September 2008.

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Chinwag takes UK digital SMEs on trade tours to New York and Texas!

PRESS RELEASE: London, UK, Wednesday 9 July 2008. Digital SMEs are set for a business boost in the shape of a chance to visit the renowned Web 2.0 Expo in New York in September 2008 and the vibrant SXSW Interactive Festival in Austin, Texas in March 2009, thanks to a trade mission organised by Chinwag for UKTI (UK Trade & Investment).

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The Democratic Web: Regime Change Online

In the latest of the Precedent seminar series practical tips and examples of ways to enhance your website's ability to communicate your message, including the Web 2.0 era will all be discussed.

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Date: 3 September 2008
Location: One Aldwych, UK

£5 App Meet

A meet-up for programmers, web developers and designers to discuss and showcase their "£5 apps" - lightweight software created by one or two people who take a simple idea and run with it.

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Date: 8 July 2008
Location: UK

The Third Annual Obis Omni Forum 2008

The UK's leading Information Management Community, Obis Omni, is proud to announce the 2008 Annual Forum programme. The flagship event’s programme is formulated through extensive consultation with Business Intelligence and Corporate Performance Management end-users, industry experts, academics and suppliers.

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Date: 16 September 2008
Location: Park Inn Hotel, UK

Digital Pulse for May 2008

Digital Pulse indices
Digital Pulse: 
Current Index: 
6 month Index: 
Employment Index: 
Move Jobs Index: 
Salary Index: 
Current Confidence Index: 
Future Confidence Index: 

May's results show another fall in overall confidence - a drop in the Digital Pulse of 3.87%. However confidence in future conditions, 6 months from now, has fallen less, by only 2.5%.

From the figures, it could be tempting to conclude that feelings within the digital sector are on the slide but the index of future conditions may point to some light at the end of the tunnel. Although it's dropped, the figure is quite low and may indicate a general slowing of business rather than a race towards the edge of a cliff. Let's hope so!

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Affiliate Marketing Business Case

Need to convince your boss that affiliate marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Affiliate Marketingis an 18-page examination of how affiliate marketing can work for your company.


We detail the trends, business benefits, costs and resources needed for a successful affiliate marketing program.

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MarketingSherpa B-to-B Lead Generation Handbook 2008

  • Step-by-Step Instructions from beginning to end of lead generation campaigns
  • Over 150 Real-life Case Studies, tactics, how-tos
  • 60 Stats, Data Charts and eyetracking heatmaps
  • 158 creative samples
  • Download the Executive Summary
Improve Your Results (And the quality of your leads)

Since the year 2000, B-to-B marketing has undergone dramatic changes – in strategy, budget, measurement, philosophy, and tactics. Today B-B marketers have largely taken over the role of lead qualification,

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5th Annual Business Technology Marketing Benchmark Guide 2008–09

  • New Findings from over 10,000 business technology buyers
  • 934 marketing professionals surveyed
  • 216 charts, tables, and eyetracking heatmaps
  • 6 New Special Reports
  • Instant access to the Executive Summary
  • Podcast- Listen to Research Director Stefan Tornquist tell you what’s new in this Guide.
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    B-to-B Web Site Homepage Design Research Study

  • 34 images & eyetracking heatmaps
  • 6 proven ways to improve your homepage
  • Real-life data on Oracle, IBM,, Sun Microsystems, & 5 more Web sites

  • Are you considering redesigning your company's home page to better impress new business visitors? You should be. New lab data tests reveal up to 80% of B2B websites are turning off qualified prospects.

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    How to Sell Good Marketing to Your CEO


    Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.

    Do you (or your clients) sometimes have a hard time getting sign-off on new campaign ideas? Does upper management challenge or stonewall your plans?

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    ME-003: Landing Page Optimization for Subscriptions

    You’ll learn proven techniques including:
  • How to prioritize messages and optimize your own landing pages
  • How to develop a motivating value proposition
  • How to reduce friction and motivate page visitors to move forward and take action

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    Pricing Psychology Report & 46 Ways to Raise Prices

    • 12 pricing tests - results revealed
    • 46 tactics to raise prices...without losing sales
    • Pricing Psych: 56 page PDF download
    • 46 Ways: 136 page PDF download
    • Published 2005 by Jensen-Fann Publishers Dow

    MarketingSherpa's Review:
    We like Marlene Jensen's book, Pricing Psychology Report, because it focuses on tested pricing data that you can start using right away. It is particularly useful for the publishing community.

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