social media

SMW London Round-up: Sport and Social Media, hosted by the BBC, the UK Sports Network and Ogilvy

Sport & Social Media

Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video, reportage and tweets from Sport and Social Media, hosted by:

  • Sophie Brendel, BBC’s Head of Digital Engagement (@sophiebr)
  • Maz Nadjm, Ogilvy’s Head of Social Media (@mazi)
  • and Dan McLaren, Adidas Social Media Lead at Carat (@danielmclaren)

The event looked at how the sports industry and the BBC are bringing social media centre stage, and featured major speakers from across the world of sport and broadcasting.

Four industry showcases were presented (Football, The Ashes, Rugby and BBC & London 2012), showcasing how sports organisations are using social media:

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12 May 2011 by Lauren Cotton

Linkedin Workshop London

Programme 1 – Learn how to build an effective profile 2 – Learn how to leverage your network 3 – Learn how to look for people and information and increase your reputation 4 – Key features on LinkedIn and real-life cases

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Date: 24 May 2011
Location: BPI, UK

Content(ment) sponsored by Production Base

A panel event for content makers chaired by New Media Age, speakers include Elaine Bedell (Director of Entertainment, ITV), Paul Banham (Digital Creative Director, JWT), and Matt Smith (MD, The Viral Factory)

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Date: 5 May 2011
Location: Seven Dials Club, UK

Workshop: Social Media Training (Intermediate)

Use an integrated set of social media techniques to support every stage of the buying decision and turn general awareness into profitable relationships.

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Date: 7 April 2011
Location: etc Venues, UK

Social Media World Forum North America

social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming, New York

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Date: 1 November 2011
Location: Javits Convention Center, New York, US

Social Media World Forum Middle East

social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming, Dubai, Middle East

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Date: 14 September 2011
Location: The Dubai Convention and Exhibition Centre, AE

Social Media World Forum Asia

Audience / Intended for: heads of marketing, marketing managers, heads of pr, agencies, brand managers, online marketers, digital marketers, social media platforms, broadcasters, mobile

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Date: 1 September 2011
Location: Suntec Singapore, SG

Social Media World Forum Africa

social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, mobile, social gaming, cape town, africa

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Date: 1 June 2011
Location: Cape Town Convention Centre, ZA

Social Media World Forum Europe

Keywords: social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming

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Date: 29 March 2011
Location: London Olympia, UK

Social Media Results Conference - From Engagement To ROI

Social Media Results Conference – From Engagement To ROI From Conversation To Conversion: Demonstrate Real Results By Driving The Customer Journey With Consistently Genuine Interaction & Fully Integrated, Targeted Social Media Campaigns

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Date: 14 June 2011
Location: The Hotel Russell, London, UK

Adventures in Digital Marketing - a Digital Marketing Workshop

Join us as we bring together some of the best names in digital marketing for this unmissable full-day digital marketing workshop workshop in Central London.

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Date: 28 March 2011
Location: Wallacespace, UK

Overcoming the Fear of Embracing Social Customer Feedback

shout! by su neko

Some brands are actively scared about using their social channels to provide customer services, but they don’t realise the opportunity they’re missing.

In general the thinking goes something like this:

  • If we let people leave negative remarks, then they will put off other potential customers.
  • It’s impossible to solve every problem through social channels – so why try?
  • If someone has to answer all the queries, that will mean having to hire more staff.

Let’s look at each of these in detail.

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15 February 2011 by Benn Achilleas

PechaKucha London App Edition

PechKucha London App Edition is a creative way for users, developers, and entrepreneurs to meet and discuss the future of the mobile web.

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Date: 28 April 2011
Location: Bar Music Hall, UK

The Inspire Conference

The inspire Conference is fuelling the next wave of change in Technology, Creativity, Entrepreneurship and Society

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Date: 7 June 2011
Location: Shoreditch Town Hall, UK

Fail to Plan Your Social Campaign - Plan to Fail!

FAIL (possible EPIC FAIL) by Rob Boudon

A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.

When you first engage through sites such as Facebook or Twitter it’s very easy to be fooled into thinking that a million online followers is an end to itself, but if you haven’t at the very least considered a future strategy for turning your new online friends (followers and fans) into *real* customers, it’s highly unlikely to happen on its own.

Just as with any other marketing campaign, clear objectives should be set right from the start that can be clearly measured and analysed in order to tell you exactly how successful your activities have been.

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13 February 2011 by Benn Achilleas