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Behind every successful brand is a successful brand strategy. Developing a successful strategy in turn relies on understanding what consumers really think and say about the brand. Word of Mouth Metrics will bring you up to speed on the cutting edge measurement techniques for measuring how word-of-mouth is shaping consumer perception of your brand.

Do you deal with data within your organisation? If so, this event is an excellent 360° overview of the key data protection compliance issues that you need to be aware of.

Implications of the Budget for individuals and companies in the creative sector

"Half my digital budget is wasted. And I still don't know which half!" - Is anyone applying direct marketing rigour in the digital world?

Make the most of the ideas, designs and campaigns that you produce for clients by understanding your copyright, trademark and intellectual property rights.

Local Social is an invitation-only summit for leading media owners (directories, news, TV, radio and social networking), retailers and advertisers who are driving digital innovation in the local and social media space across Europe. We think this “local content meets social media” is an important area, and one that is under-explored.

Senior executives from these three companies will be presenting their latest developments and participating in audience Q&A debate at this important seminar. Secure your place NOW at this seminar to learn and network with senior industry executives by clicking the link below: http://www.aimelink.org/KN/register.aspx

Search Engine Strategies SES Berlin Conference & Expo on 24-25 November 2009. German event focused on search engine marketing (SEM), including pay-per-click (PPC) advertising and search engine optimisation (SEO), to be held at Crowne Plaza Berlin City Centre

This event will unveil research and case studies that will illustrate how best to reach men online, how to provide content that is relevant to them and how to engage your male audience through their key interest sectors such as the automotive industry, sport and gaming.

‘Winning Formulas To Maximise The Potential Of Twitter’ Workshop’ Brand Republic are holding a half-day Twitter Workshop on ‘Winning Formulas To Maximise The Potential Of Twitter’ on 24 November 2009 in Hammersmith, London. To find out more information and details of how to book, go to www.twitterevent.co.uk.

Tips & Tricks To Get Targeted, Attention-Grabbing Emails Into Inboxes: Boost Deliverability & Open Rates, Drive Conversions & Maximise Sales: Engage Customers Through Intelligently Segmented, On-Target Emails. For more information, visit: www.emailcampaignconference.com.

Join "An Audience with Steve Harrison" and hear the UK's most celebrated creative director describe how to produce clear, engaging, relevant creative work that sells. Every time. Not just for creatives, come away with advice you can use and a proven framework to consistently persuade customers that your product is better than the competition's.

Bringing together some of the most exceptional people in the world. From the entertainers who engage audiences directly to the statisticians who measure them, to the technologists building tools to help us reach new and larger audiences and engage with them