Nick Bennett is a man with a number of digital achievements under his belt. Managing partner of STEEL London; NMA top 100 digital agency, a client list boasting a string of high profile brands and blogger for SocialMediaToday; Nick has extensive experience in creative social media strategy.
“It's not as difficult as it seems,” Nick says about this strategy, “...it's about being human.” He elaborates on this point; “social media is about people; it's not the channels, it's not the next fad.. it's about people and how people behave.”
Last week saw the return of Chinwag Live, and with the help of our event sponsors, Conversocial we brought you Chinwag Live: When Customer Service Goes Social.
The event looked into the profound impact social media is having on how corporates interact with their existing and prospective customers. We discussed challenges and solutions as well as the future of customer service on Facebook and other social tools.
If you missed the event, or just want to take a look at the action again, you can check out the video here.
For a man that lists “making the world a little bit better” among his interests, Will McInnes isn't doing too badly. He's co-founder and MD of social media agency NixonMcInnes, he's a non-exec at Wired Sussex and he's spoken at TEDx Brighton about radicalising business. Only a “little”?
You don’t make viral videos. Sorry, the
truth hurts.
As a conciliation prize I’ll tell you that you were half right.
You do make videos. But it’s the public that makes a viral, so you shouldn’t be
selling it to a client under that label.
Apple’s latest mobile operating system, iOS 5, is due to be released tomorrow and it boasts to have “added over 200 new features — taking a mobile operating system that was already years ahead of anything else and moving it even further ahead.”
With so many new features I’ve put together a quick and easy to read list of the main changes and what it means for iUsers worldwide…
For the least three years, over 150 companies have taken part in Digital Missions to the tech centres of the US. The week before last, we met with a group of companies interested in heading East, to South East Asia and China.
Gathering at the offices of our hosts, Pinsent Masons, we talked through the outline plans that have been brewing at Chinwag Towers and had an in-depth discussion about the priorities for a potential Digital Mission™ to Singapore and Hong Kong including the primary objectives, timings and possible companies to meet on the trip.
Here's a quick summary of the discussion and an outline of the plans for what happens next and how to get involved:
Facebook: from the bedroom of an Ivy League colleague to a Silicon Valley powerhouse. It's an all-American startup dream, but one that the Brits have taken to heart and then some.
This new infographic from BLiNQ Media, who have recently opened an office in London, shows Facebook penetration in the UK (49%) leads the US (48%). OK, so obsessed might be going a bit far, but safe to say, we're fans despite any privacy concerns.
Whilst luxury brand tops the chart in the UK, it's Starbucks in the US, the other 4 top brands are all confectioners: Skittles, Cadbury Creme Egg, Cadbury Wispa and Maltesers.
Internationally renowned speaker and CEO of PeopleBrowsr UK, Andrew Grill describes himself as “passionate about marketing.”
He tells me he's been an advocate for using technology to connect people for around thirty years – through the current form of social media, amateur radio and even the original online bulletin board. “We've started to call it social media in the last few years,” he says, “it's really about communication.”
If Zuck gets his way, every breathing moment will be automatically captured in a Facebook timeline. OK, so a slight exaggeration but ever more information is aggregated on social networks.
According to a recent survey from Reppler, whose service helps candidates manage their online reputation, 91% of employers are using social media to screen candidates with 67% making a decision based on the info they find, whether it's their personal triumphs to sordid bloopers.
Professionally, Anthony Mayfield runs digital agency Brilliant Noise and is the author of best-selling book Me and My Web Shadow. Personally, as I find out, he's a man fascinated by the power and scope of what he calls the social media 'phenomenon'.
