advertising

advertising

Online Advertising: Beyond Good and Evil

Topic: 
advertising
Publisher: 

By Aleksandra Bosnjak, Lead TMT Analyst

Rising broadband penetration is helping online advertising cut into the traditional media distribution market and the total online advertising market is estimated to be worth USD180bn globally.

Developing a successful value-added online advertising revenue stream is essential for future revenue growth for telecom operators, traditional media and the 'online advertising' veteran players such as portals.

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AdMob Mobile Analytics June 2008 Report

Topic: 
advertising
mobile
Publisher: 

AdMob offers free reports with market level data, providing insight into trends in the mobile ecosystem.

AdMob stores and analyzes data from every ad request, impression, and click and uses this information to optimize ad matching. Every day, we see ad requests from more than 5,000 publishers sites in over 160 countries.

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Chinwag Clinic: Mobile Advertising Smarts

With mobile ads moving mainstream are you taking your first steps or seeking guidance further along the way? Join this afternoon clinic to discuss your issues in-depth with experts from OgilvyOne, 4th Screen Advertising, Ad Infuse and Mobile Entertainment...

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Date: 6 November 2008
Location: UK

Widget Web Expo

WidgetWebExpo will feature presentations, case studies and panel discussions from industry experts covering all aspects of widget, platform, mashup, api and programmable applications.

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Date: 6 October 2008
Location: New Connaught Rooms, UK

Facebook reckoning Part 2: the revenue race

Facebook are stuck between a rock and a hard place. After you’ve faffed about with the applications, added your photos and replied to those friend requests how do you keep the users hooked?

For the networks, it’s a tricky balancing act to achieve, you’ve gotta keep the cash rolling in and keep the user happy at the same time.

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Protein Forum

Protein® Forum is the first in a series of free regular events that bring together interesting people to talk about interesting things in the world of science, technology and design.

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Date: 29 July 2008
Location: 54 Below, UK

Changing Advertising Summit 2008

Now in it's second year, The Changing Advertising Summit will bring you the latest insight into the strategies driving innovation and change in modern advertising. The one-day summit wil gather the top executives from leading clients, agencies, media owners and solution providers.

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Date: 13 October 2008
Location: The Congress Centre, UK

Webby Connect

For three can't-miss days, gather to exchange ideas, evaluate trends, explore the controversies, debate hot-button topics and see what's next in interactive media, entertainment and advertising, all in fmaous Webby Connect style.

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Date: 22 October 2008
Location: Ritz-Carlton, US

Brief 2008

Brief2008 is an semi-serious ad-industry social event where teams answer and present back a brief (that will be given to you on the night) in 2 hours, probably under the influence of alcohol...

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Date: 17 July 2008
Location: The Design Council, UK

Online Advertising Networks Buyer's Guide 2008

Topic: 
advertising
Publisher: 

Overview

 

Author: Richard Maven and Linus Gregoriadis, E-consultancy
Pages: 223 pages
Structure: Market trends and issues, 28 network profiles

About this Guide

This buyer's guide is aimed at those who are investigating the market for online advertising networks, with profiles of 28 leading networks.

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Online Ad Serving Buyer's Guide 2008

Topic: 
advertising
Publisher: 

Overview

 

Author: Richard Maven and Linus Gregoriadis, E-consultancy
Pages: 112 pages
Structure: Market trends and issues, 11 vendor profiles

About this Guide

This buyer's guide is aimed at both publishers and advertisers who are investigating the market for ad serving platforms, with profiles of 11 leading suppliers.

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New Media Playground

This is a meetup group for people who are involved within New Media. If you work or are interested in working within this arena come and socialise with Creative Communication Consultants.  

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Date: 17 July 2008
Location: Shish Restaurant and Bar, UK

Engage in Manchester

The Internet Advertising Bureau is going ‘on tour’ to Manchester this year, hand-in-hand with some of the industry’s biggest names to discuss the online marketplace, plus the big challenges in the UK (specifically outside the M25)...

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Date: 23 July 2008
Location: Bridgewater Hall, UK

AOP Behavioural Targeting Forum: B2B perspective

Behavioural targeting can help deliver more relevant content, provide select audiences to advertisers, improve inventory management and increase revenues. But how can publishers realise the benefits while protecting their reputation?

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Date: 30 July 2008
Location: Blue Fin Building, UK

Manchester Digital Shorts

E-consultancy and Manchester Digital will be hosting another innovative “Digital Shorts” event on 16th July 2008.  This time around we will be asking: Has rich media outlived its time and is banner advertising dead?

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Date: 16 July 2008
Location: Tiger Tiger, UK