Rising broadband penetration is helping online advertising cut into the traditional media distribution market and the total online advertising market is estimated to be worth USD180bn globally.
Developing a successful value-added online advertising revenue stream is essential for future revenue growth for telecom operators, traditional media and the 'online advertising' veteran players such as portals.
AdMob offers free reports with market level data, providing insight into trends in the mobile ecosystem.
AdMob stores and analyzes data from every ad request, impression, and click and uses this information to optimize ad matching. Every day, we see ad requests from more than 5,000 publishers sites in over 160 countries.
With mobile ads moving mainstream are you taking your first steps or seeking guidance further along the way? Join this afternoon clinic to discuss your issues in-depth with experts from OgilvyOne, 4th Screen Advertising, Ad Infuse and Mobile Entertainment...
WidgetWebExpo will feature presentations, case studies and panel discussions from industry experts covering all aspects of widget, platform, mashup, api and programmable applications.
Facebook are stuck between a rock and a hard place. After you’ve faffed about with the applications, added your photos and replied to those friend requests how do you keep the users hooked?
For the networks, it’s a tricky balancing act to achieve, you’ve gotta keep the cash rolling in and keep the user happy at the same time.
Protein® Forum is the first in a series of free regular events that bring together interesting people to talk about interesting things in the world of science, technology and design.
Now in it's second year, The Changing Advertising Summit will bring you the latest insight into the strategies driving innovation and change in modern advertising. The one-day summit wil gather the top executives from leading clients, agencies, media owners and solution providers.
For three can't-miss days, gather to exchange ideas, evaluate trends,
explore the controversies, debate hot-button topics and see what's next
in interactive media, entertainment and advertising, all in fmaous
Webby Connect style.
Brief2008 is an semi-serious ad-industry social event where teams
answer and present back a brief (that will be given to you on the night) in 2 hours, probably under the
influence of alcohol...
Author: Richard Maven and Linus Gregoriadis, E-consultancy Pages: 112 pages Structure: Market trends and issues, 11 vendor profiles
About this Guide
This buyer's guide is aimed at both publishers and advertisers who are investigating the market for ad serving platforms, with profiles of 11 leading suppliers.
This is a meetup group for people who are involved within New Media. If
you work or are interested in working within this arena come and socialise with Creative Communication Consultants.
The Internet Advertising Bureau is going ‘on tour’ to Manchester this
year, hand-in-hand with some of the industry’s biggest names to discuss
the online marketplace, plus the big challenges in the UK (specifically outside the M25)...
Behavioural targeting can help deliver more relevant content, provide
select audiences to advertisers, improve inventory management and
increase revenues. But how can publishers realise the benefits while
protecting their reputation?
E-consultancy and Manchester Digital will be hosting another innovative “Digital Shorts” event on 16th July 2008. This time around we will be asking: Has rich media outlived its time and is banner advertising dead?