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ad:tech London 2008

Driven by the industry for the industry, Ad:tech London brings together the thought leaders who shape the future of digital marketing.

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Date: 24 September 2008
Location: National Hall, Olympia, UK

2008 Online Advertising Handbook + Benchmarks

Topic: 
marketing
advertising
Publisher: 
  • Fact-based data for online advertising strategy, tactics, and general know-how
  • 577 advertisers and marketers surveyed
  • Filled with common sense design and scientific targeting
  • 30 Images/Creative Samples
  • 116 Tables and Charts

  • Generate Real Value From Online Ads, Ranging From Behavioral to Contextual to Rich Media to Video

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    How to Sell Good Marketing to Your CEO

    Topic: 
    marketing
    advertising
    Publisher: 

    Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.

    Do you (or your clients) sometimes have a hard time getting sign-off on new campaign ideas? Does upper management challenge or stonewall your plans?

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    Internet Statistics Compendium

    Topic: 
    marketing
    media
    socialmedia
    advertising
    branding
    mobile
    usability
    technology
    search
    Publisher: 

    A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures.

    Our latest version contains numerous updates including new data on social media, blogging, email, search marketing and mobile.

    The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.

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    Alchemy in the micro media maze

    Micromedia makes my life better. For one thing – I don’t have to take comprehensive notes at Chinwag events, because there’s always the trusty podcast :-) So I spent most of this event using my more evolved faculties of listening and thinking. Amen to that!

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    Online publishing past its peak?

    According to The Association of Online Publishers’ (AOP) annual census of revenue growth, online publishing is predicted to be down by 20% this year with a forecasted growth of 31% compared to 52% in 2007.

    Despite this forecasted dip, online publishing still fared well compared to business growth in other sectors which is predicted to be 8% for 2008.

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    Pics & podcast from Chinwag Live in Manchester

    Exhausted, but exhilirated the Chinwag gang wended their weary way back from Chinwag Live: User Centered Advertising in Manchester last week.

    The event was organised with the help of Manchester Digital - thanks, Shaun & Co - who helped fill up the CUBE gallery with over 60 of Manchester's digerati.

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    Manchester calling as Chinwag hits the digital north

    The internet was meant to be the thing that liberated us from place. Anyone could design a website or run a company from their bedroom or a remote eerie. All you needed was a computer and an ISDN connection, right?

    But some habits die hard. Basing your web business in London seems to be one of those things. Despite this, there's a thriving scene around Britain, and we're keen to give as many people and places as possible access to our services.

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    Phorm CEO joins Manchester panel

    We're delighted to confirm that Phorm's CEO, Hugo Drayton (he of Electronic Telegraph fame) is joining the panel when Chinwag Live hits Manchester.

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    SXSW Interactive 08 panel - The 10 Commandments of Nice

    On 9th March I swung by the session hosted by the Preloaded guys. Ten Commandments? The sheer (tongue-in) cheek of it intrigued me...

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    Chinwag Live: User Centered Advertising (with Manchester Digital)

    Is advertising that's attuned to and valuable for consumers a contradiction in terms? Does it exist? Should it be created, and how will it work?

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    Date: 15 April 2008
    Location: CUBE, UK

    Tomorrow's Ad Formats sold out

    Sorry to all those who missed out on tickets for Chinwag Live next week, Tomorrow's Ad Formats, the event sold out in record time. Frown

    The good news is that we'll be running another event on the same topic in Manchester on Tuesday 15th April, in partnership with the crew at Manchester Digital.

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    PR and publishing voices at Tomorrow's Ad Formats

    Our next panel, Chinwag Live: Tomorrow's Ad Formats on Tuesday 18th March is shaping up to be an interesting evening...

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    Chinwag Live: Tomorrow's Ad Formats

    As online content diversifies, new forms of advertising are emerging to keep in step with this ever changing landscape. The next Chinwag Live looks at trends beyond the banner...

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    Date: 18 March 2008
    Location: The Slug & Lettuce (Downstairs), UK