Facebook: US vs UK, The Brits Are Obsessed [infographic]
Facebook: from the bedroom of an Ivy League colleague to a Silicon Valley powerhouse. It's an all-American startup dream, but one that the Brits have taken to heart and then some.
This new infographic from BLiNQ Media, who have recently opened an office in London, shows Facebook penetration in the UK (49%) leads the US (48%). OK, so obsessed might be going a bit far, but safe to say, we're fans despite any privacy concerns.
Whilst luxury brand tops the chart in the UK, it's Starbucks in the US, the other 4 top brands are all confectioners: Skittles, Cadbury Creme Egg, Cadbury Wispa and Maltesers.
Whilst on the advertising front, according to these figures, Facebook accounts for 22% of display impressions (although they don't publish figures). According to the latest IAB audit of UK digital advertising overtook TV budgets for the first time since 2009 with a 13.5% year-on-year growth.
Here's the infographic in full (click for the massive version)...
Infographic (c) BLiNQ Media. Hat tip: @mikebutcher, Techcrunch Europe.
5 October 2011 by Sam Michel
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
