events

This year was not only the year of the Queen's Jubilee, the Olympics and the Paralympics, but also the only year that Social Media Week London will take place twice within 12 months (therefore, needless to say, there will not be a SMWLDN in February).

Our second Social Media Week London this year has now passed, having moved to it's new home of September, and what a week 24th - 28th September 2012 was.

This September's SMWLDN saw 176 events taking place across the city, with 21 of those being Chinwag events - and all the rest thanks to our 125 wonderful event partners including BBC, Beyond, CIPR, Dachis Group, Dell, McKinsey & Company, Eventbrite, Great British Chefs, Hootsuite, London College of Fashion, Microsoft, Nursing & Midwifery Council, Royal Television Society, Story Worldwide, Skype, Unilever, Yammer and more.

This is a Guest Blog Post by Unique Digital.

On the 27th of September, Unique Digital showcased the new KETTLE® Chips social media campaign live at Social Media Week London.

'Chopped, Diced and Sliced' mirrored what is happening within KETTLE® Chips online social environment at an offline event, showcasing a 360 degree view of the planning, strategy, process and implementation of the new social campaign.

The first half of the event covered KETTLE® Chips social brief, new product launch and objectives giving you a taste of the entire process from the initial concept. This was followed by Unique Digital's creative response, media planning and new innovations within social media.

This is a guestblog by Beckie Stravers / Social Media Week.

Ollie Lloyd of @gbchefs started off the discussion on the social business of food driving home the basic 3 rules of social strategy. Make it look good, make it worthy of sharing, and start a conversation! With special emphasis on the “looking good” part. Spend money on great design, there is no place for average images in the social medium. However, remember that a good food image (or any image for that matter) is created with love. Not food stylists.

Great British Chefs also emphasised dedicating time and experimenting in trendy or fridge social efforts, but be prepared to fail. GBChefs saw an oppotunity with Google+ to host live cooking demonstrations paired with G+ hangouts. This risk ended up paying off as GBChefs outlines greater follower numbers on G+ than Facebook. Though their Facebook insights are nothing to sneeze at, quoting an average of 400 engagements per post 3-4 times per day.

Want to know what holds the key to global enterprises unlocking up to £800million in economic value on a yearly basis? 

Social technologies have been the fastest adopted form of media in human history, and according to McKinsey Global Institutes (MGI) recent report “The Social Economy: Unlocking Value and Productivity through Social Technologies" we're still only at the beginning of what the potential impact of these technologies could be. Two-thirds of this potential £800million lies within the need to improve collaboration and communication within and across enterprises. Social technologies are no longer merely a 'new media platform', but an increasingly necessary business tool.

MGI’s findings suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers - high-skill knowledge workers, including managers and professionals - by 20-25%!

This is a guest blog by Joyce Sullivan / Social Media Week.

I hear the weather was dreadful in London on Monday morning but the talks and conversations sparkled at Using Social To Go Global Supported by Open to Export.

The session kicked off with Sam Michel of Chinwag aka @toodlepip welcoming all with a ‘meet your neighbour’ greet.

Philip Montague @PhilSMEin of hibu kicked off the morning talks by first sharing a boyhood memory how he confidently jumped off the back of his grandfather’s sailboat to swim to secure the dinghy line that came undone. Though confident he could make the journey on his own, he realised he needed help to get back to the boat. Lesson learned: as confident as you may be, you may need some help with your journey. Philip’s intro framed the mission for Open to Export how they help UK businesses navigate their product export potential.

We don't like to hang about - so immediately after a wonderful Social Media Week London, we're jumping right back in with a thought-provoking Chinwag Live session next Wednesday 10th October.

Join us from 6 - 8.30pm for the launch of Webs of Influence: The Psychology of Online Persuasion, the new book from award-winning web psychologist Nathalie Nahai, with a panel discussion, networking drinks and the chance to grab a signed copy of the book.

With four fashion events and the chance to win a trip to LA...Fashion is in the air!!

This Thursday, 27 Sep, Social Media Week London will be holding it’s fist ever Fashion Day supported by Nokia at the Sport, Entertainment & Cultural Hub @ Engine.

Highlighting the impact of social media in the fashion industry, new trends, challenges, the future, and much more will be featured during SMWLDN fashion day.

The day will be split in to four sessions focusing on different areas as depicted below: