Digital Mission to SXSWi '10 - activities
Digital Mission is organised by Chinwag for UK Trade & Investment, enabling digital companies to expand into overseas markets and attract investment outside the UK.
This is a rough guide to Digital Mission activities during South by South West interactive festival. For a full SXSWi schedule please see:
// Full SXSW interactive schedule
// Full SXSW interactive official parties and networking events schedule
Upcoming also has a comprehensive list of parties and networking events to keep an eye out for. As we find out about events we'll post them up.
We're gathering more information rapidly, so expect to see more events to appearing over the next couple of weeks - we'll update the activities as details are confirmed.
// Thursday, 11th March
// Friday, 12th March
// Saturday, 13th March
// Sunday, 14th March
// Monday, 15th March
// Tuesday, 16th March
Digital Mission companies arrive in Austin, Texas
20:00 - 22:30
Opportunity to meet everyone in the group over a few drinks and kick the Digital Mission off with a bang!
It's not essential to attend but the option is there.
Venue: Radisson Town Lake hotel bar, then who knows? Austin is our oyster ;)
SXSW interactive conference opens in the afternoon.
// SXSWi panel schedule for Friday
09:00 - 14:30 Master class - Doing Business in the US
Digital Mission companies only
Venue: Palm Door, 401 Sabine St. Austin, TX 78701
The Masterclass, tailored exclusively for companies attending the mission, will be made up of four sessions to include:
- Legal aspects of setting up shop in the US
- Advice on how to get started, Nuts and Bolts of the US Digital Market
- Handy hints and experiences from British companies who are already established across the pond and
- Tips on how to get the best out of SXSW interactive
Agenda for the morning:
9:00 - 9:30
Breakfast upon arrival and networking
9:30 - Welcome
A short welcome to the Digital Mission from Chinwag's CEO, Sam Michel to thank sponsors and outline the morning's proceedings.
9:35 - Understanding the Red Tape
A session comprising of representatives from the international law firm Winston & Strawn amongst others, to discuss the practicalities of launching a successful business state-side.
- Topics covered will include:
- Legal ramifications
- Corporate structure and tax implications
- Patents and intellectual property
- Structuring investment
- Employment and labour issues in the US
- Any other questions
- Chair: Barry Vitou, Partner at Winston & Strawn London
- Alisa Won, Corporate Partner at Winston & Strawn San Francisco
- Becky Troutman, Intellectual Property Partner at Winston & Strawn San Francisco
10:30 - Break for refreshments
10:40 - Nuts and Bolts of the Local Market - US Digital Market Overview
Introduction by a representative from UKTI followed by a close look at the US digital market.
- Chair: Bart Bohn, Director of the Austin Technology Incubator (IT & Wireless division)
- Lorenzo Thione, Microsoft & Co-founder of Powerset
- Matt Cohen, Co-Founder of OneSpot
- Deborah Sauter, Vice President at Digitaria
- Aziz Gilani, Associate at DFJ Mercury Venture Capital
11:40 - 12:40 - Real-Life Tales of US Expansion
Views from UK companies who have successfully expanded their business to the US. Questions to be raised/answered will include:
- What were the challenges?
- What worked and what didn't?
- How does a British firm stand out in the highly competitive US market?
- How long did it take to get established?
- What networking events/ conferences did you attend to raise profile?
- How long did the process of setting up take?
- Any other topics and concerns
- David Maher-Roberts, Founder - The Filter
- Richard Moross, CEO & Founder - Moo.com
- Toby Daniels, Founder - Social Media Week
- Sumon Sadhu, YouNoodle
12:40 - 13:15 Getting the best out of SXSW interactive
- How do you pick which panels to go to?
- Where is the most valuable networking to be had?
- Which are the best parties?
- What's the best BBQ place in Austin?
... and many other crucial questions can be put to the experienced panel of SXSW organisers and veterans.
- Andy Budd, MD, Clearleft
- Shawn O'Keefe, Interactive Festival Producer, SXSW
- Rob Corradi, Founder, NeonState
13:00 - 14:30 Informal networking over lunch
14:30 - 18:00 Free time to recover from jet lag or register your pass for SXSW.
12:00 - 18:00 - SXSW interactive trade show opens
The Digital Mission stand is available for meetings, wifi pilfering, tweeting, catching up on email and much more. It's a big old beast and will be our base at the convention centre.
If you'd like to bring promotional material along to give away, please do! Just bear in mind that it is up to the individual company to transport their goods out to Austin and that there isn't a huge amount of storage space.
We'll have a front desk for leaflets, flyers etc and also a couple of literature stands.
If you are launching a product, service, app, etc at SXSWi please missionchinwag [dot] com (let us know). You can demo on the stand using your laptop, we'll also have the Digital Mission viral, your logos and 30 second showreel (where provided) running on the plasma screens too.
12:00 - 18:00 - Expo open
The Digital Mission stand is available for meetings, wifi pilfering, tweeting, catching up on email and much more. We'll update stand activities as they are confirmed but it's a big old beast and will be our base at the convention centre.
12:00 - 14:00 - Texas Tuttle
Tuttle Club comes to Texas!
The renowned weekly get-together is coming to Texas for the second annual Texas Tuttle. Every Friday morning, a group of people come together to talk and work around social media at London's Centre for Creative Collaboration. This year a small band of Tuttlers is taking the long way round to get to Austin, stopping off in five other US cities on the way for conversations about the effect of the web on national cultures. As there are allied and similar groups all over the UK and with so many of the Tuttle group in Austin, a gathering with like-minded souls from the UK and the US is planned with tea, coffee, pastries and fresh fruit to help the discussion along.
Location: Digital Mission stand
16:00 - 18:00 - SXSWi Block Party on Digital Mission stand
SXSWi say "Based on the ever-popular pub crawl, the SXSW Block Party is hosted by a number of trade show exhibitors. Registrants will be able to enjoy complimentary food and drinks while mingling with different exhibitors."
We'll have plenty of drinks and nibbles on the stand to promote top quality mingling so drop by. Thanks to the generous folks at British Interactive Media Association (BIMA) for contributing towards the drinks and snacks.
10:00 - 16:00 - SXSW Accelerator
Organiser Chris Valentine says: "SXSW Accelerator showcases innovation. Participating companies benefit from the opportunity to present their new audio / video products, the latest ideas in social networking applications, or innovative web based technology services to a panel of industry experts, early adaptors, and representatives from the Venture Capitalist community."
A number of Digital Mission companies have applied for this event so we have our fingers crossed for them.
Venue: Hilton Downtown, 500 East 4th Street, Austin, Texas 78701
The UK's digital sector is thriving boosted by the Digital Britain initiative overhauling the country's Internet infrastructure and legislation. And of course, there's the anticipated Olympic dividend. Our (mostly) shared language makes the UK a natural starting point for US firms to tackle Europe. Quiz our panel on how to setup, find partners, make in-roads with large corporates discover new markets.
Join the Digital Mission crew for our official SXSW panel featuring Stewart Townsend (StewartTownsend.com), Joe Stepniewski (Skimlinks), Mike Teasdale (Harvest Digital), Richard Titus (Associated Northcliffe Digital) and chaired by Sam Michel (Chinwag).
Venue: Hilton D, Hilton Downtown, 500 East 4th Street, Austin, Texas 78701
12:00 - 16:00 - Last day of the SXSWi Expo
Digital Mission stand is available for meetings, wifi pilfering, tweeting, catching up on email and much more. We'll update stand activities as they are confirmed but it's a big old beast and will be our base at the convention centre.
09:30 - 11:30 - Great British Breakfast
The Great British Breakfast is a networking event organised by Digital Mission for 250 international digital practitioners, from across the industry.
Take this opportunity to join the most innovative digital entrepreneurs and companies, swap SXSWi stories and talk about all things interactive, over a good ol' fashioned fry-up - Brit style.
Venue: Paradise Cafe, 401 East Sixth Street, Austin, Tx 78701.
10:30 - 18:00 - Content, New Technologies and the Consumer Experience
As part of SXSW, UK Trade & Investment (UKTI) will host "Content, New Technologies and the Consumer Experience," a specially curated half-day event, showcasing UK creative excellence.
This event is not an official Digital Mission event but is tailored specifically towards music technology companies so will be relevant to some. It requires an RSVP - please contact TAG Strategic for uktitagstrategic [dot] com (more info).
Venue: Hilton Garden Inn, 500 North IH 35, Austin
20:00 - 01:00 - UKTI @ SXSWi
Following on from the inaugral and very successful BritBash in 2009, this year will see some the UK's hottest new bands and artists perform to their fellow country folk in a celebration of all things Brit.
- One Night Only
- Unicorn Kid
- Stricken City
- Viva City
Please note Digital Mission delegates (one per company) are on the VIP list, the event is open to all SXSW badge holders who will need to queue.
Venue: British Music Embassy @ Latitude 30, 512 San Jancinto
Digital Mission to SXSWi 2010 (sob) over, SXSW Music begins.