Facebook Marketing - Programme
This brand new one-day conference will delve deep into all aspects of Facebook Marketing, covering the full spectrum of opportunities for brands to engage with their audience and market using Facebook.
From strategy through to tactics that work (and don't work), looking at advertising, engagement, metrics and commerce...
- 9:00 - 9:30am - Registration & Refreshments
- 9:30 - 9:40am - Welcome & Introduction
Sam Michel, Founder, Chinwag
- 9:40 - 9:50am - Working with Facebook
Keynote - John Lamphiere, Facebook, ISO Sales Manager EMEA - The web organised around people, with this reorganisation new opportunities are been created, these opportunities are leading businesses to transform how they relate to people and operate. Companies recognising to and leveraging this shift are gaining strategic advantage.
- 9:50 - 10:40am - Beyond the Page
Building a successful Facebook marketing strategy, manage relationships, engage clients and how implementation affects the organisation with Jas Dhaliwal (AVG) who manages AVG's Facebook community, Ross Breadmore (Nixon McInnes) covering their work with Barclays. Chaired by Michael Nutley (ex-NMA)
- 10:40 - 10:50am - f8: Understanding the Changes
Kathryn Corrick rounds-up the changes from Facebook's recent f8 conference and what they mean for marketers.
- 10:50 - 11:05am - Coffee break & networking
- 11:05 - 11:55am - What's in a Like?
What does liking really mean, now that so many apps update the newsfeed? How can all of these new interactions help a brand engage with their audience? The panel includes: Adam Gee (Channel 4) covering the Big Fish Fight, Dan Heale (Digital Outlook) talking about P&G's Aussie Hair brand, Adriana Conte (Visit Britain) on their Top 50 places campaign and Jonathan Beeston (Efficient Frontier) on how Expedia gained 1m fans.
- 11:55 - 12:45pm - Keeping it Real-time
Expectations have changed, your customers want immediate responses. Hear case studies on brands that have adapted their approach and effectively managed real-time engagement with their community and customers. Featuring Benn Achillieas (Neoco) covering Chelsea FC, Robin Grant (We Are Social) on Eurostar, Skype and dealing with crises, Tom Messett (1000heads) on managing Nokia's 4m fans and Roo Reynolds (W+K London) on Cravendale's Cat with Thumbs campaign, chaired by Toby Daniels (Crowdcentric & Social Media Week).
- 12:45 - 1:30pm - Luncheon & networking
- 1:30 - 2:25pm - Facebook Ads: Optimise & Target
In this panel we will look at Facebook Ads, how to target your potential customers more effectively, increase ROI on your campaigns and link with Sponsored stories to enhance your reach beyond your fans to the open graph and unique ways to target potential customers. Stephen Haggard (mypersonality) shares some exclusive pscyodemographic targeting research with panel Mat Morrison (Starcom MediaVest), John Tawadros (BLiNQ Media), John Lamphiere (Facebook) and chair Joanne Jacobs.
- 2:25 - 2:35pm - Facebook & Privacy
Leading lawyer, Mark Stephens reknowned for his work on privacy including representing clients involved in the phone hacking scandal and previously working with Julian Assange, talks through the implications for brands, privacy and staying on the right side of the law and public opinion.
- 2:35 - 3:20pm - Facebook 360: Integrated Marketing
Most campaigns and projects do not use Facebook in isolation but work across other platforms and marketing channels. We will look at some of the most innovative ways to integrate Facebook into a multi-platform approach. Kerry Bridge (Dell) shares their learning from the Trade Secrets campaign, Kwai Chi (Total Media) covers Total Greek Yoghurt's integrated campaign followed by panel session with James Mayes (Brave New Talent) and Paul Bennun (Somethin' Else) chaired by Kathryn Corrick.
- 3:20 - 3:30pm - Coffee break & networking
- 3:30 - 4:20pm - Measurement & Monetisation
How do you put a value on your brand and how do you measure the impact of your Facebook activity? There are a variety of methods and tools for measuring performance but what is the best ways to use them, what should you be measuring? How will new Facebook metrics like ‘People Talking About’ work? The panel features Joshua March (Conversocial), Luca Benini (Buddy Media), Monica Shaw (Market Sentinel), Ben Cole (Rocketer), chaired by Benjamin Ellis (SocialOptic).
- 4:20 - 5:10pm - F-commerce: from Fans to Customers
This panel will focus on the new ways of turning fans into customers. We will examine, what strategies brands are using, how they are integrating it with their other shopfronts, high street, ecommerce, What kind of conversion rate should you expect and what are people really buying? Sean Singleton (Skive) will take us on a tour of F-commerce and Jean-Francois Beaudry (BBC) will talk about the BBC's pay-per-view Facebook service for Dr Who and Top Gear, James Haycock (Adaptive Lab).
- 5:10pm onwards - Networking reception
- Discover how to engage with Facebook features
- Understand the opportunites Facebook has to offer
- Discover the size and challenges of these opportunities
- Get a better understanding of how your business can best use Facebook as a platform for marketing and measuring engagement
- Meet and network with influential brands and agencies